Head of UA

WhatWapp Entertainment S.r.l.; Lombardia; Hybrid; EUR 80,000 - 95,000; Full time

Benefits offered by this job

Hybrid Working policy - 4 days per月 in

Growth-oriented environment

Office in Milan (Stazione Garibaldi)

Flexible employment options

Career coaching & learning budget

MacBook provided

Offsite team building

Job summary

WhatWapp Entertainment S.r.l. seeks a data-driven Head of UA to expand its mobile games globally from Milan.

You will shape growth strategies, own budgets, and drive high-quality user acquisition with a strong emphasis on profitability and international expansion. You will lead a cross-functional UA team, mentor creatives, and collaborate with Product and Data teams to ensure growth aligns with monetization and game design.

Qualifications

• Proven experience scaling mobile F2P games.
• Strong analytics skills with UA metrics (ROAS, MER, cash flow).
• Expertise in creative-driven performance marketing and ad assets.
• Leads and scales high-performing growth teams.
• Deep understanding of international markets with US focus.

Responsibilities

• Define and execute a sustainable growth strategy to expand Whatwapp’s games, balancing volume and quality for profitability.
• Lead and scale the UA team, hiring and mentoring, promoting data-driven culture.
• Mentor the creative team for data-driven ad assets and campaign performance.
• Develop UA strategies to hit ROAS/CPA benchmarks with efficient budgets.
• Collaborate with Product and Data teams to align growth with game design and monetization.
• Own revenue forecast and marketing spend with KPI ownership across UA.
• Optimize marketing across Meta, Google, TikTok and non-traditional channels.
• Drive successful game launches from soft launch to global scale.

Skills

UA scaling

Analytics

Creative-driven marketing

Leadership

US market focus

Strategic thinking

Cross-functional collaboration

LTV/ROAS modeling

Monetization understanding

Cash flow management

Job description

Would you like to play with us?

Whatwapp is a leading mobile game company in Italy with three major titles, focusing on casual games. The company, comprising around fifty diverse team members, operates in English and supports hybrid work options (4 days per month in Milan). Whatwapp is transitioning from a startup to a scale-up, aiming to expand globally and innovate within the gaming industry. We encourage a flat hierarchy, allowing rapid idea execution and learning opportunities directly from our leaders, with a commitment to the personal and professional growth of our employees.
We're looking for a Head of UA to drive the expansion of Whatwapp’s games, driving a steady influx of high-quality users while maximizing profitability. Reporting directly to the CEOs, you'll play a key role in shaping and executing our growth strategy.
The ideal candidate is a data-driven growth leader with strong UA expertise and a strategic mindset, capable of scaling mobile games internationally—especially in the US market. They thrive at the intersection of marketing and product, leveraging a holistic growth strategy that goes beyond traditional UA.

Your quest will be to:

• Define and execute a sustainable growth strategy to expand Whatwapp’s games, balancing user volume and quality to maximize profitability.
• Lead and scale the UA team, hiring and mentoring top talent while fostering a data-driven, high-performance culture.
• Mentor the creative team, ensuring data-driven ad creative development that resonates with target audiences and enhances campaign performance.
• Develop and refine UA strategies to hit and exceed key ROAS and CPA benchmarks, ensuring optimal budget allocation and efficiency.
• Leverage data-driven insights to inform product decisions, working closely with Product, Creative, and Data teams to align growth efforts with game design and monetization.
• Own the revenue forecast and marketing spend by ensuring deep KPI ownership across UA cost, revenue, ROAS, MER, and cash flow.
• Optimize and expand marketing efforts across both traditional (Meta, Google, TikTok) and non-traditional (CTV, influencer marketing, community engagement) channels.
• Drive the successful launch of new games, defining and executing user acquisition strategies from soft launch to global scale.

To start playing, you will need:

• Proven experience in scaling mobile F2P games.
• Strong analytical skills, with solid expertise in UA metrics (ROAS, MER, and cash flow management).
• Expertise in creative-driven performance marketing, working alongside creative teams to develop high-impact ad assets.
• Strong leadership skills, capable of structuring and scaling a high-performing growth team.
• Deep understanding of international markets, with a strong focus on the US and its mobile gaming growth dynamics.
• Strategic mindset, able to balance short-term UA performance with long-term growth and monetization strategies.
• Experience working cross-functionally, particularly with Product and Data teams, to align marketing with game design.
• Out-of-the-box thinking mindset, with the ability to break down complex challenges and find innovative solutions.
• Experience in LTV and ROAS modeling, with a strong ability to define the right specifications for Data and Marketing Analytics teams to build and refine predictive models that drive sustainable growth.
• Understanding of ad monetization and its role in optimizing overall revenue streams.
• Strong grasp of cash flow management principles to enhance revenue forecasting and ensure efficient budget allocation for marketing investments.

The type of player we are looking for:

• A game lover
• Hungry for a win
• A careful and detailed planner
• Data-oriented
• Leader
• Enjoys solving problems and puzzles
• Understands the meaning of full ownership
• Critical thinker
• Outside-the-box thinker

Our company values:

• Use critical thinking: don't assume, validate your gut feeling!
• Take ownership and make it happen!
• Love what you do and have fun doing it!
• Work on the problem, not just the symptoms!
• Don't overcomplicate it, keep it simple and effective!
• Share ideas to reduce bias and improve results!

Power-ups to have more fun

• Hybrid Working policy - live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support
• An innovative, high-ownership, and friendly work environment where you have the opportunity to grow and try new approaches
• An amazing office in the centre of Milan (Stazione Garibaldi), with a social area with a foosball table, board games, beer and coffee
• Flexible employment options and working hours
• Quarterly development talks and career coaching from a professional coach
• English and Italian courses provided by native teachers
• Learning budget to spend on anything for professional growth
• The latest MacBook
• Offsite team building events

For this role, the gross annual salary range is €80,000 to €95,000 per year. The applicable collective agreement is the C.C.N.L. Commercio – Confcommercio. Positioning within the range depends on objective criteria such as relevant experience and skills

Don't live in Milan? Check out our work modelBuilding community and having a place to connect with each other is very important for us. We like not only to work together, but to have time to get to know each other, to celebrate and have fun. We also value people's choice to work from anywhere, that's why we have a very flexible hybrid model. Our policy is 4 days straight per month at the office, and we decide however we're gonna go. If you don’t live in Italy, we have two options: if you would like to relocate, our company offers a relocation package to help you move to Milan; if you want to stay where you are, we offer a benefit to help you with travel expenses and flexible working hours around your journey time.