Head of PR & Communications EMEA

La DoubleJ; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A luxury fashion brand is seeking a Head of PR & Communications EMEA to lead the PR strategy across various markets. The ideal candidate should have at least 6 years of experience in the Fashion/Luxury sector, with a strong knowledge of the EMEA press and a proven ability in influencer marketing. The role is based in Milan, requiring fluency in both Italian and English, and involves maintaining strategic relationships with media and influencers to enhance brand visibility.

Competenze

• Minimum 6 years’ experience in Fashion / Luxury Market.
• Ability to create and implement talent strategy.
• Experience with influencer marketing and PR agencies.

Mansioni

• Develop PR and communication initiatives.
• Implement creative PR strategies across various media.
• Secure features and fashion editorials.

Conoscenze

Deep knowledge of the EMEA Press

Results driven

Organized

Fluent in Italian

Fluent in English

Ability to monitor results and give insights

Descrizione del lavoro

Overview

HEAD OF PR & COMMUNICATIONS EMEA

With our company mission to “Raise Your Vibration” in mind, we are looking for a real Talent who shares our commitment to and passion for spreading joy above all else. This ethos of support and celebration is woven through everything we create - be it a product we’re designing, a message we’re communicating, or one of the many spiritual events we’re dreaming up to support our Sisterhood community - and is a fundamental value held by every member of our La DoubleJ Team.

We are looking for a HEAD OF PR & COMMUNICATIONS EMEA who, reporting directly to the Marketing Director, will play a pivotal role in the development of the PR / Comms strategy for these markets, including traditional and digital PR, influencer marketing, and VIP / celebrity outreach.

As an integral ambassador of La DoubleJ, he / she will bring a diversified skill set to the position, with a deep network of Press, Talents, PR Agencies, Influencers across these markets. A fierce multi-tasker able to incorporate online tools and in-person networking to create and maintain relationships to help drive the company’s growth will thrive in this role.

Within your territory scope, your main responsibilities will be :

• Participate in conceptualizing and executing integrated PR and communication initiatives, coordinating a team of two as well as PR agencies in the main markets.
• Responsible for the implementation of creative PR strategies, via digital and print long-lead, short- lead, weeklies, social media, and influencers that will provide measurable results in the full respect of the budget.
• Responsible for proactively securing features, exclusive stories, and fashion editorials.
• Create and implement talent strategy.
• Maintain and foster strategic relationships with media and influencers to generate high exposure for the brand.
• Bring a deep media and VIP databases and continue to build them.
• Deliver reporting on impact and ROI on influencer and gifting placements and conduct on-going competitive analysis.
• Effectively communicate plans-of-action and results, internally with peers and management.

Qualifications

• Minimum 6 years’ experience gained within the Fashion / Luxury Market
• Deep knowledge of the EMEA Press, Agencies, Influencers and Talents
• Ability to use main softwares to monitor results and give insights
• Results driven and well organized
• Fluent in Italian and English, a third language is a nice to have
• The role is based in La DoubleJ headquarters in Milan and requires a work permit for EU.