Growth Marketing Specialist

Coverflex; Milano; In loco; EUR 30.000 - 41.000; Tempo pieno

Descrizione del lavoro

A progressive growth company in Milan is seeking a dedicated Growth Marketing Specialist, responsible for managing customer acquisition through innovative campaigns and data-driven decision-making. The ideal candidate has over 4 years of experience in paid marketing, a growth mindset, and a strong grasp of various marketing tools. This role offers a competitive salary alongside additional benefits.

Servizi

Meal allowance

Welfare benefits

Flexible work environment

Competenze

• 4+ years of experience in paid marketing or demand generation.
• Strong ability to allocate budget cost-effectively.
• Experience with A/B testing and optimizing funnels.

Mansioni

• Manage and optimize customer acquisition through campaigns.
• Plan and execute targeted campaigns across multiple channels.
• Develop a deep understanding of the target buyer.

Conoscenze

Fluent in Italian

Fluent in English

Campaign management expertise

Data-driven decision making

Growth mindset

Strumenti

Google Ads

Facebook Ads

Hubspot

Descrizione del lavoro

About Us

Compensation is more than a pay-check, and traditional approaches don’t adequately reflect it or the way people work today.

We’re on a mission to change that. We see compensation as everything a company gives their people in return for the work they do. It should be easier to understand, offer, manage, and spend.

Long-term, we’re working towards becoming the place where compensation happens and is managed by those who award and receive it. We’re on our way to coining the term “Compensation-as-a-service”.

We’re proud to be backed by leading European VC funds, having raised over €20 million.

About You

• You're fluent in Italian and in English.
• You have 4+ years of relevant experience in a paid marketing, growth, or demand-generation role, with a track record of achieving business objectives and improving performance.
• You're an ace when it comes to hands-on campaign management (SEM, PPC, Paid Social, SEO) with expertise in at least one core channel (Google and Bing Ads, Facebook, LinkedIn).
• Revenue is your north-star metric: you're focused on driving new experiments and optimising the current ones to maintain fast growth.
• You allocate budget across campaigns in the most cost-effective way.
• You're an owner: you hold yourself accountable for building your strategy, executing the plan, reporting on performance, and sharing learnings.
• Moving fast and hacking, which translates into trying, failing, testing, and debugging the living shit out of our experiments while—most importantly—shipping fast!
• You are constantly on the lookout for a first-mover advantage on a channel, tactic, hack, or growth opportunity that could drive new business.
• You'll readily switch from analytics to get an answer to a hunch, to A/B testing copy and boosting product features, to brainstorming new growth ideas.
• You have a growth mindset with a test & learn approach to deliver strong results and fast insights.
• You have a deep love for data-driven decisions with experience in running split tests, optimising funnels, and developing metrics.

The Role

On a typical day, you will...

• Manage, optimize, and drive the number of companies purchasing Coverflex’s services through a PLG (Product-Led Growth) motion.
• Plan, develop, and deploy targeted campaigns across multiple channels to drive the acquisition of new customers across Paid Search, Paid Social, Review Platforms, Organic Search, and Lifecycle marketing (Google Ads, Bing Ads, Facebook, LinkedIn, Capterra, Hubspot flows, etc.).
• Build a robust optimisation and testing framework to improve campaign performance in terms of CAC and other Key Performance Indicators.
• Establish strong relationships across engineering, product management, and sales teams.
• Develop a deep understanding of Coverflex’s target buyer and ideal customer profile, and build smart strategies and campaigns to engage this audience effectively.
• Oversee end-to-end growth experiments: design, build, QA, and release.
• Support weekly and monthly reporting of channel metrics, goals, and other KPIs.
• Contribute to other team initiatives (Brand, Product Marketing, etc.) while overseeing collaborative experiments.

Our growth tech stack :

Webflow, Make, Amplitude, Lemlist, Clearbit, Lightdash, Dreamdata, Segment, Airtable, Hubspot, and other 20+ tools (plus the ones you believe will make us succeed).

Salary Range

For this position, the total gross package (RAL) is €30,000 to €41,000, plus welfare, meal allowance, and other benefits you can check below.

The stages for this hiring process are :

• CV Screening
• Interview with Marketing Hiring Manager
• Interview with People
• Case study
• Interview with Marketing Management + CMO
• Final interview with CEO

Equal opportunity employer :

Coverflex is an equal-opportunity employer. All applicants will be considered and analyzed regardless of ethnicity, religion, gender identity, sexual orientation, national origin, age, or disability status.