Grocery Marketing Manager - Free Channels - 12 month Fixed Term, BEAM

Amazon EU SARL (Italy Branch); Remoto; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading e-commerce company is seeking a Marketing Manager / Campaign Manager in Rome, Italy, to oversee and execute marketing strategies for their grocery business. Responsibilities include managing O&O traffic campaigns and coordinating with local teams. The ideal candidate should have a Bachelor's degree, experience with marketing tools, and speak English fluently. Join this unique opportunity to impact a rapidly developing business within a remote marketing team across the EU.

Competenze

• Bachelor’s degree in a relevant field is mandatory.
• Experience with marketing tools and automation platforms is required.
• Fluency in English is essential.

Mansioni

• Manage the deployment of O&O traffic campaigns across various channels.
• Coordinate with local marketing teams for campaign execution.
• Optimize campaign performance based on data insights.

Conoscenze

Email Marketing

Web Analytics

CRM Systems

Marketing Automation

Data Analysis

Detail Orientation

Formazione

Bachelor’s degree in management, business administration, economics, engineering, marketing

Strumenti

Excel

Tableau

HTML

Descrizione del lavoro

This is a 12 month fixed term contract. Our vision for Amazon Grocery is to establish Amazon as the first-choice grocery store for our customers worldwide. We are seeking an exceptionally motivated and talented Marketing Manager / Campaign manager with a strong customer focus and ability to innovate, to develop and execute marketing strategies for our European business. As the Campaign Manager, you will be responsible for the end-to-end execution of traffic campaigns across Amazon's Owned & Operated (O&O) channels for the European grocery businesses. You will be part of the central Growth Marketing team and will ensure the timely and high-quality delivery of all O&O marketing campaigns, driving strong customer engagement and topline performance. This is a unique opportunity to get involved with a rapidly developing Amazon business and make a wide-reaching impact. You'll be a member of a remote marketing team distributed across the EU. This role will be based out of the Milan office.

Key job responsibilities

• Set up and manage the deployment of all O&O traffic campaigns, including email, push notifications, onsite placements, and more.
• Serve as the main point of contact for local marketing teams, ensuring tight coordination on campaign details, copy, and creative.
• Leverage automation tools and templates to streamline repetitive tasks and drive efficiency.
• Monitor campaign performance in real-time and make optimizations as needed to hit target metrics.
• Collaborate with the central analytics team to generate reports and insights to inform future campaign planning.
• Thoroughly review all campaign assets to ensure alignment with brand guidelines and standards, and conduct pre-launch checks to identify and resolve any technical issues or customer experience concerns.
• Serve as the local language and market expert, providing guidance and troubleshooting support to the central BEAM team, and manage the scheduling and coordination of campaigns across multiple markets.
• Develop and oversee the implementation of comprehensive local messaging and targeting strategies to drive strong customer engagement and topline performance based on channel and creative guidance.

BASIC QUALIFICATIONS

• Bachelor’s degree in management, business administration, economics, engineering, marketing.
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.
• Experience with onsite marketing, lifecycle marketing and digital advertising.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using data and metrics to measure impact and determine improvements.
• Speak, write, and read fluently in English.
• Strong attention to detail and problem-solving skills, with the ability to multitask and prioritize effectively.

PREFERRED QUALIFICATIONS

• Knowledge of HTML, XML, and Excel.
• Additional EU Language (French, Italian, Spanish, German).