Digital Pr & Brand Strategist

Whatjobs; Firenze; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A luxury lifestyle company based in Florence is seeking a Digital PR & Brand Strategist. The ideal candidate will manage digital PR campaigns, develop brand strategies, and analyze PR efforts. A Bachelor’s degree along with at least 4 years of experience in luxury hospitality or lifestyle brands is essential. Fluency in Italian and English is required. Creativity, proficiency in Adobe programs, and the ability to multitask are crucial for success in this role. Expect frequent travels.

Competenze

• Minimum 4 years of experience in digital PR and brand strategy.
• Mandatory experience in luxury brands within hospitality and/or lifestyle industries.
• Creativity and a keen eye for visual content.

Mansioni

• Plan and manage digital PR & marketing campaigns.
• Develop and execute digital PR campaigns.
• Work closely with top management and creative teams.

Conoscenze

Digital PR

Brand Strategy

SEO

Content Marketing

Adobe Programs

Bilingual (Italian, English)

Formazione

Bachelor’s degree in Marketing, Communications or related fields

Descrizione del lavoro

Borgo Lifestyle Group is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity together with a continued strive for excellence and are we seeking like-minded people to join us in our great work environment.

• Based in Florence, the Borgo Lifestyle Group is a constant and rapidly expanding company which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants and a holistic Spa;
• Satori custom yacht;

Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.

We are seeking a creative and driven Digital PR & Brand Strategist passionate about lifestyle, hospitality and luxury. He / she is responsible for crafting compelling narratives, develops and executes online strategies to enhance brand visibility and build positive relationships with our targeted clientele.

Plan and manage digital PR & marketing campaigns.

Ensure that the storytelling created is executed and aligned to the brand strategy and company vision.

Develop and execute digital PR campaigns :

craft and implement strategies to secure media coverage, build relationships with influencers, and manage online reputation.

Stay updated with the latest digital trends, tools, and best practices to ensure the company remains competitive.

Work closely with top management, and creative teams to ensure cohesive and consistence brand messaging.

Analyse data and track results measuring the impact of PR efforts and adjust strategies accordingly.

Bachelor’s degree in Marketing, Communications or related fields is considered as a strong plus.

At least 4 years of experience in digital PR and brand strategy is a must.

Mandatory experience in luxury brands within hospitality and / or lifestyle industries.

Fluent in Italian and English is compulsory.

Creativity and a keen eye for visual content is a must.

Ability to multitask and manage multiple projects simultaneously.

Knowledge of SEO and content marketing principles.

Knowledge of Adobe programs is a must.

Frequent travels must be expected for this position.

Full time contract