Digital Marketing Specialist – travel/tourism service sector – Italy (Milan)

ADAMI & ASSOCIATI; Milano; In loco; EUR 25.000 - 35.000; Tempo pieno

Descrizione del lavoro

A leading marketing agency in Italy is seeking a Digital Marketing Assistant to support and assist the Marketing Manager. Responsibilities include managing social media accounts, implementing digital campaigns, and ensuring compliance with GDPR. The ideal candidate will have relevant experience in digital marketing, strong copy-writing skills in Italian, and excellent organisational abilities. This is a full-time and permanent role.

Competenze

• Previous relevant experience in Digital Marketing.
• Strong copy-writing skills in Italian.
• Excellent computer skills, including Word and Excel.
• Advanced level of competence in written and spoken Italian.
• Experience in the travel/tourism sector.

Mansioni

• Support the implementation of digital campaigns.
• Coordinate Italian social media accounts.
• Assist with budget management.
• Monitor and evaluate digital performance metrics.
• Assist with the organisation of events/receptions.

Conoscenze

Digital Marketing

Social Media Management

Email Marketing

Copywriting

Analytical Abilities

Organizational Skills

Formazione

Degree in Marketing

Strumenti

Photoshop

Martech tools

Descrizione del lavoro

To support and assist the Marketing Manager in the Consumer Marketing area with coordinating and implementing integrated Digital Marketing activities, including online campaigns, social media, email marketing, website, CRM, Digital PR activity and data analytics. This programme of activities will contribute to the delivery of visitor targets for Italy in line with the agreed strategies for the Italian market, and Tourism global corporate objectives.

The Duties – Key Responsibilities & Accountabilities

• Support the successful implementation of digital campaigns, overseeing taxonomy processes to increase consumer engagement.
• Working closely with all team members across plans and projects to ensure fully integrated and optimized programmes and participate as appropriate on cross market and cross functional teams.
• Coordinate and take ownership of the Italian social media accounts, to foster vibrant communities and deliver innovative campaigns, oversee relations with Community Management partners to supervise their services.
• Assist with budget management and adhere to all financial company policy and procedures.
• Manage email automation programme and ensure content integration with other online and offline activities in market, particularly social, offers and publicity, and ensure consumer databases are kept up to date in line with data protection requirements.
• Monitor, report and evaluate on key performance metrics on digital activities, drawing insight and learnings from the data to ensure continual improvements are made, including in-depth analysis to determine effectiveness and identify opportunities.
• Support the Marketing Executive with the roll-out of local and central digital marketing campaigns, owning social media plans and projects roll-out, related data tracking, insights, learnings and reports.
• Assist the Trade Executive in implementing digital marketing activities featuring industry and trade partners as part of Italy’s Industry Opportunities Programme and related data tracking, insights, learnings and reports.
• Support the Publicity Executive in implementing our digital PR and advocacy programmes through activities with influencers / bloggers by maximising content creation opportunities and leveraging their audiences to generate engagement and stimulate consumer interest.
• Assist with the organisation of events/receptions and any other activities as required.
• Ensure adherence in your area of responsibility to the company’s GDPR compliance policies and procedures.
• Such other duties as the company may from time-to-time reasonably require.

The Person

The Digital Marketing Assistant will possess the following skills, experience and competencies.

• Previous relevant experience in Digital Marketing including relevant experience using Social Media and Email marketing systems.
• Proven evidence of strong copy-writing skills for web-based and email content in the Italian language.
• Excellent computer skills, including Word, PowerPoint, Excel and database management.
• Advanced level of competence in written and spoken Italian.
• Advanced level of competence in written and spoken English.
• An ability to work on own initiative and as a member of a small team demonstrating good interpersonal and communication skills.
• Good analytical abilities.
• Excellent organisational, administration and time management skills as well as demonstrable attention to detail while being able to handle a number of tasks and projects simultaneously.
• Educated to degree level with a marketing qualification and/or previous experience of working in a marketing environment.
• Experience of working in the travel/tourism service sector.
• Knowledge of Photoshop would be an advantage.
• Knowledge of Martech tools would be an advantage.

Type of Contract

• Full time & Permanent