Digital Marketing Specialist

2Hire; Roma; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A dynamic tech startup is seeking a Digital Marketing Specialist to drive qualified leads through paid digital programs. The candidate will create and optimize campaigns, manage B2B acquisition initiatives, and collaborate with cross-functional teams. This entry-level position offers competitive salary and a supportive environment for personal growth in Rome.

Servizi

Support for personal growth

Competitive salary

Budget for workstation setup

Competenze

• 1+ year in managing B2B acquisition campaigns.
• Experience in a tech startup is a plus.
• Knowledge of copywriting is a plus.

Mansioni

• Build inbound funnel for growth.
• Manage paid acquisition campaigns.
• Optimise digital marketing programs.
• Analyse and report performance of campaigns.

Conoscenze

B2B acquisition campaigns management

Digital advertising knowledge

Team-working

Data-driven decision making

Written and verbal communication

Managing multiple tasks

Descrizione del lavoro

Digital Marketing Specialist

Category: Marketing

Location: Rome (IT)

Working Time: Full-Time

At 2hire we are creating the next‑generation platform to connect and control all vehicles remotely. Already present in 3 continents, more than 15 countries, and with thousands of vehicles in our platform, we are looking for a Digital Marketing Specialist who will focus on our paid digital programs to drive qualified leads for our business and sales team.

Core responsibilities

In this position you will have the opportunity to build a world‑class inbound funnel from the ground‑up to help us fuel our growth across different verticals on a national and international basis. You will create, test, and optimise digital advertising campaigns to target our ideal customers with vertical‑specific messaging.

• Develop and manage paid acquisition campaigns through Google Ads, LinkedIn Ads, and more;
• Be responsible for the day‑to‑day execution, optimisation and reporting of paid search campaigns on the full downstream impact in terms of pipeline and revenue generated;
• Test new marketing channels and ad products including assessing potential traffic sources and launching campaigns;
• Collaborate with the cross‑functional teams to optimise digital marketing programmes working with product and sales teams to increase top‑of‑funnel quality and volume;
• Measure, analyse and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance.

What you’ll need

• Experience of 1+ year in managing B2B acquisition campaigns (experience in a tech‑startup is a plus);
• Knowledge on how to run and manage ads that convert;
• Team‑working and self‑starter attitude, comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data‑driven decisions;
• Excellent written and verbal communication skills;
• Ability in managing multiple assignments with competing priorities and tight deadlines;
• Knowledge of editor tools and copywriting experience is a plus.

What we offer

• Spend time with highly skilled and motivated people;
• Never stop learning! We’d be happy to support you in your personal growth, with books and conferences to expand or refine your skill set;
• Work at scale and with international reach in a rapid takeover of the next city, country or continent;
• Competitive salary commensurate with experience;
• Budget to set up your workstation.

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Automotive

Referrals increase your chances of interviewing at 2Hire by 2x