Digital Marketing Specialist

Fluid-O-Tech Group; Lazio; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading Italian manufacturing company is seeking a Digital Marketing Specialist to design and optimize lead generation strategies. The role involves creating multichannel content and utilizing digital tools to enhance brand positioning. Candidates should possess a degree in digital marketing and at least 4 years in similar roles. The position offers a dynamic work environment with smart working options.

Servizi

Stability of a recognized company

Stimulating work environment

Competenze

• 4+ years of experience in digital marketing roles.
• Experience in international agencies or high-tech sectors.
• Excellent command of English (B2 level).

Mansioni

• Create B2B multichannel content.
• Optimize content for SEO and organic positioning.
• Design and implement lead generation campaigns.
• Utilize CRM and marketing automation tools.
• Monitor campaign performance based on KPIs.

Conoscenze

Digital Marketing

SEO

CRM Tools

Content Creation

Lead Generation

Data Analysis

Formazione

Degree in Digital Marketing

Postgraduate qualifications in AI

Strumenti

HubSpot

Salesforce

ActiveCampaign

Descrizione del lavoro

WHO WE ARE

We are an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors.

We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. That’s why we’re looking for curious, autonomous, and proactive individuals - people who thrive in fast-paced, ever-evolving contexts, with a strong results-driven mindset and a collaborative, cross-functional approach.

THE ROLE

We are looking for a

Digital Marketing Specialist

with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.

MAIN RESPONSIBILITIES

• Create multichannel B2B content (landing pages, newsletters, social media content, etc.).
• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.
• Conduct interviews with clients and prospects to gather insights and strategic content.
• Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with the sales team to ensure alignment between marketing and conversion.

REQUIREMENTS

• Degree and / or postgraduate qualifications / master’s in Digital Marketing and / or Artificial Intelligence.
• At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high-tech sectors.
• Experience in multi-country projects is a plus.
• Excellent command of English (minimum B2 level).
• Proficient in digital tools and performance analysis, with a strong data-driven mindset.

KEY PERSONAL QUALITIES

• Results-oriented and open to experimentation.
• Autonomy, proactivity, and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strong collaborative attitude in cross-functional teams.
• Ability to thrive in a fast-paced environment with constantly shifting priorities.

WHAT WE OFFER

• The stability of an Italian company with international recognition in its reference markets.
• A stimulating and constantly evolving work environment, with high-impact and challenging projects.

Smart working : 1 day per week.

• Workplace : Via Leonardo Da Vinci 40, Corsico