Digital Marketing Manager — Data-Driven Multi-Channel Lead

Eli Lilly and; Sesto Fiorentino; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global healthcare leader seeks a Digital Marketing Manager in Sesto Fiorentino, Italy, to oversee integrated media plans for CEE markets. The role requires 5+ years of media agency experience, strong analytical skills, and proficiency in tools like Google Analytics. The ideal candidate will support media performance analysis, collaborate with teams, and present insights to leadership. The position emphasizes both digital and offline channels knowledge and communication skills.

Competenze

• 5+ years of experience in a media agency managing multi-channel campaigns.
• Strong background in offline media planning (TV, OOH, radio, print).
• Excellent experience with data and performance reports.

Mansioni

• Support the development of integrated media plans.
• Analyze campaign performance data for actionable insights.
• Collaborate with stakeholders to ensure flawless execution.
• Monitor media budgets and investment efficiency.
• Prepare reports and presentations for leadership.

Conoscenze

Analytical skills

Communication skills

Digital analytics

Media planning expertise

Data visualization

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Google Analytics

DV360

Meta Ads Manager

PowerPoint

Looker Studio

Descrizione del lavoro

A global healthcare leader seeks a Digital Marketing Manager in Sesto Fiorentino, Italy, to oversee integrated media plans for CEE markets. The role requires 5+ years of media agency experience, strong analytical skills, and proficiency in tools like Google Analytics. The ideal candidate will support media performance analysis, collaborate with teams, and present insights to leadership. The position emphasizes both digital and offline channels knowledge and communication skills.