Digital Marketing Manager

Italpreziosi Spa; Lazio; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading precious metals company in Arezzo is seeking a Digital Marketing Manager to lead their online marketing strategy. The ideal candidate will have extensive experience in eCommerce management, SEO, email marketing, and CRM. This role offers a dynamic environment with significant growth opportunities. Join a team focused on excellence and international expansion.

Servizi

Fixed-term contract with the possibility of stabilization

Dynamic work environment

Real growth opportunities

Competenze

• 35+ years of experience in digital marketing, preferably within eCommerce.
• Proven experience with email marketing platforms and CRM systems.
• Strong knowledge of SEO, SEM, and Google Ads best practices.

Mansioni

• Oversee the online store’s performance, including product listings and user experience.
• Plan and execute targeted email campaigns to increase customer engagement.
• Develop and implement SEO strategies to improve visibility and site ranking.

Conoscenze

Digital marketing experience

eCommerce management

Email marketing

SEO

SEM

Analytical mindset

Fluent English

Formazione

Bachelor’s degree in Marketing, Communication, Business, or related field

Strumenti

Google Analytics

Email marketing platforms

Descrizione del lavoro

Location: Arezzo

Department: Marketing

Reports to:

Chief Marketing Officer

Italpreziosi SPA, a leading company in the production, refining, and trade of precious and investment metals, is seeking a commercial professional with a strong international focus.

We are located in the heart of the Italian gold district (Arezzo) but our gaze is increasingly fixed on the world. We are looking for someone who, like us, believes in excellence, growth, and the power of relationships.

Are you a Development-Oriented Sales Professional with the ambition to open new international markets in the precious metals sector? Italpreziosi SPA is looking for you to grow its business.

We are seeking a professional with a proactive mindset and a strong orientation toward results, ready to travel and build strategic relationships.

About the Role

We are looking for highly motivated and data-driven Digital Marketing Manager to lead and execute our online marketing strategy across multiple channels. The ideal candidate will have a strong background in eCommerce management, email marketing, CRM, SEO, and SEM, with the ability to translate digital initiatives into measurable business growth.

Key Responsibilities

eCommerce Management

Oversee the online store’s performance, including product listings, conversion optimization, and user experience.

Collaborate with sales and product teams to define pricing, promotions, and merchandising strategies.

Email Marketing & CRM

Plan and execute targeted email campaigns to increase customer engagement, retention, and lifetime value.

Manage and segment the CRM database to support personalized marketing initiatives.

Monitor KPIs such as open rates, CTR, conversions and continuously optimize performance.

SEO & SEM

Develop and implement SEO strategies to improve organic visibility and site ranking.

Plan and manage paid media campaigns (Google Ads, Meta Ads, etc.) to drive qualified traffic and ROI.

Conduct keyword research, competitor analysis, and performance reporting.

Analytics & Optimization

Use analytics tools (e.g., Google Analytics, Data Studio, CRM dashboards) to track campaign performance.

Identify insights and opportunities for continuous improvement across all digital channels.

Collaboration

Work closely with content, design, and product teams to ensure consistent brand messaging.

Coordinate with external agencies or freelancers when needed.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related field.
• 35+ years of experience in digital marketing, preferably within eCommerce.
• Proven experience with email marketing platforms and CRM systems.
• Strong knowledge of SEO, SEM, and Google Ads best practices.
• Analytical mindset with proficiency in Google Analytics.
• Excellent communication and project management skills.
• Fluent in English; additional languages are a plus.

What we offer

• Fixed-term contract with the possibility of stabilization (permanent employment).
• Work location: Arezzo.
• Dynamic and solid environment with a strong international drive.
• Real opportunity for growth.

Send your application directly through LinkedIn or write to us privately.

Italpreziosi SPA values every individual, promotes an inclusive environment, and respects equal opportunities (Laws 903 / 77 and 125 / 91).