Digital Marketing and Communications Specialist

The British American Pre-School and Bilingual European School; Milano; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

An international educational institution in Milan is looking for a Digital Marketing and Communication Specialist to develop and execute marketing strategies. The ideal candidate should have significant experience in digital marketing and strong communication skills in English. Responsibilities include managing media relations, creating content for social media, and collaborating with various teams. This full-time role offers a dynamic and creative work environment.

Competenze

• Exceptional written and verbal communication skills in English are essential.
• Experience in digital marketing and digital media is required.
• Proven skills in graphic and video editing tools are necessary.

Mansioni

• Develop the yearly Marketing and Communications plan.
• Manage media and influencer relations.
• Draft editorial content for communications.
• Produce content for social media and promotional materials.
• Support Admissions with school tours for prospective families.

Conoscenze

High Proficiency in English

Digital marketing experience

Graphic and video editing skills

Strong organizational skills

Ability to handle sensitive information

Excellent interpersonal skills

Formazione

Degree in Marketing, Business, Communications or related field

Descrizione del lavoro

Overview

We are looking for a qualified and experienced Digital Marketing and Communication Specialist with previous experience in the marketing field and with an international mindset to join our BES team in Milan.

The profile we are looking for will be a creative and versatile person skilled in graphic and video editing tools able to produce effective content for social media internal communications and external promotional materials.

The ideal profile will also be committed to the mission and vision of the school and collaborate in the development of the marketing and communication plan.

Main Responsibility and Accountability Areas

• Develop the yearly Marketing and Communications plan in conjunction with Marketing and Admissions Manager and Head of School;
• Manage the institutional website media and influencer relations;
• Draft editorial content for both offline and online communications;
• Develop BES marketing materials;
• Produce effective content for social media internal communications and external promotional materials;
• Attend and in some cases co-host BES branding Public relations Globeducate days (Outdoor Education etc) and admissions events - Open days Social events end of term graduation events and any other school public event;
• Manage institutional media and influencer relations;
• Oversee social media strategy and execution in conjunction with appointed teaching staff;
• Plan and oversee email marketing campaigns in conjunction with marketing and admissions events and any other school event;
• Liaise with web marketing agency analyse reports and monitor KPIs;
• When needed support Admissions with informational meetings or school tours with prospective families.

Requirements

• High Proficiency in English: Exceptional written and verbal communication skills in English are essential.
• Proven experience in marketing digital marketing and digital media;
• Degree in Marketing Business Communications or a related field (indexing e SEO);
• Proven skills in graphic and video editing tools;
• Ability to handle sensitive information with the utmost confidentiality and professionalism;
• Experience working in international markets and a global mindset;
• Strong organizational skills and a keen eye for detail to ensure precision in all tasks;
• Ability to thrive in a fast-paced ever-changing environment;
• Excellent interpersonal skills and the ability to work collaboratively with cross-functional teams.

Required Experience

Unclear Seniority

Employment Details

Employment Type: Full-Time

Experience: years

Vacancy: 1