Digital CRM Manager

Publicis Groupe Holdings B.V; Milano; In loco; EUR 45.000 - 55.000; Tempo pieno

Descrizione del lavoro

A digital transformation consultancy in Milan seeks a CRM Campaign Manager to oversee implementation of marketing initiatives. Ideal candidates will have 4-5 years in similar roles, preferably in the automotive sector, coupled with strong CRM marketing knowledge. Responsibilities include managing local strategies, collaborating with headquarters for alignment, and ensuring effective communication with clients. The role demands proficiency in data analysis and communication skills, set in a dynamic multinational environment.

Competenze

• 4-5 years of experience in a similar role, ideally in the automotive sector.
• Strong understanding of CRM marketing methodologies.
• Ability to analyze data and generate insights for campaign effectiveness.
• Experience working in a multinational collaborative environment.

Mansioni

• Oversee CRM marketing campaigns and ensure alignment with business goals.
• Collaborate with headquarters to maintain consistency in CRM strategies.
• Support local clients in implementing targeted CRM initiatives.
• Serve as the primary consultant and communication point for local clients.
• Apply automotive industry knowledge to enhance CRM strategies.

Conoscenze

CRM marketing principles

Data analysis

Communication skills

Interpersonal skills

Descrizione del lavoro

Company description

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit www.publicissapient.com.

Overview

• CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring they align with the planning and business objectives and local market needs.
• Collaboration with Headquarters: Interact with headquarters to ensure alignment of CRM strategies and initiatives globally with local market needs and peculiarities.
• Responsible for Local Strategy: Provide strategic support to the local client in implementing targeted CRM initiatives, taking into account dynamics and specifics of the local automotive market.
• Operational Client Interface: Be the primary consultancy and operational point of contact for the local client, managing communications and relationships effectively and proactively.
• Automotive Industry Experience: have experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices in the sector.

Qualifications

• Previous experience of at least 4-5 years in similar roles, preferably in the automotive sector.
• In-depth knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills, with the ability to effectively manage relationships with clients and internal and external stakeholders.
• Proficiency in data analysis and insights generation to assess the effectiveness of CRM campaigns.
• Demonstrated ability to work in a multinational and multicultural environment, collaborating with global teams and stakeholders.