Digital Analyst

Randstad Digital Italia; Lazio; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A global consulting company is seeking a Digital Analyst to develop and execute consumer data strategies, focusing on data use across the marketing funnel. Ideal candidates will have excellent English skills and proven experience in data-driven marketing. The position is based in Milan with a hybrid working model. Join this innovating team to lead data practices across European markets.

Competenze

• Strong understanding of consumer data strategy and media activation.
• Ability to assess resources and future capability needs.

Mansioni

• Develop and execute consumer data strategies across the marketing funnel.
• Activate data in media, campaign performance, and audience management.
• Collaborate with marketing leadership to design scalable data practices.

Conoscenze

Excellent English skills (oral and written)

Proven experience in data-driven marketing, media optimization or consumer insights

Expertise with analytics tools

Familiarity with datawarehouse platforms

Descrizione del lavoro

Nice to meet you. We are Randstad Digital.

Randstad Digital is a global consulting company in the Information Technologies and Engineering sectors , with over 25,000 experts all over the world. We are an organization that puts talent first , and we are focused on enabling our clients in their digital transformation journeys and in developing major technology-driven projects .

Are you ready for your next challenge?

We are looking for a Digital Analyst

Responsibility

Develop and execute the consumer data strategy — how data should be leveraged across the marketing funnel, particularly at the media activation level.

Assess pros and cons of data-driven approaches, required resources, and future capability needs.

Work cross-functionally to activate data in media, campaign performance, and audience management.

Collaborate with marketing leadership (Zurich-based) to design scalable data practices across European markets.

Required Skills

• Excellent English skills (oral and written)
• Proven experience in data-driven marketing, media optimization or consumer insights
• Expertise with analytics tools
• Familiarity with datawarehouse platforms

Nice to have

• Italian or Spanish knowledge
• Industry background FMCG / CPG

Work site : Milan, hybrid working model.

The search is open to candidates of both sexes (Law 903 / 77). Please read the privacy policy pursuant to Article 13 of Regulation (EU) 2016 / 679 on data protection (GDPR).