Digital Advertising Lead - Media Retail

Nestlé; Assago; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading global food company in Assago is seeking a strategic Digital Advertising Lead to enhance retail media campaigns, primarily on Amazon. You will work closely with cross-functional teams and our media agency to develop, optimize, and report on advertising strategies. Ideal candidates will have a Bachelor’s degree, strong analytical skills, and experience in campaign management tools. Join us in delivering effective digital advertising solutions.

Competenze

• Successful experience in developing and executing retail media strategies.
• Experience in working in cross-functional teams.
• Strong analytical skills to monitor and optimize campaign performance.

Mansioni

• Collaborate with eCommerce KAMs and media agency to develop retail media strategies.
• Act as daily contact for media agency, guiding campaign execution.
• Track and analyze key KPIs for campaign performance.

Conoscenze

Strategic thinking

Data analysis

Campaign optimization

Cross-functional collaboration

Proficient in Excel

Fluent in English

Formazione

Bachelor’s degree in Economics, Marketing, Statistics, Engineering, or related fields

Strumenti

Amazon Ads

Amazon Marketing Cloud

Power BI

Skai

Pacvue

Descrizione del lavoro

Position Snapshot

• Nestlé in Italy, Assago HQ
• Successful experience in developing and executing retail media strategies in alignment with commercial priorities and brand objectives.
• Hands-on experience with Amazon Ads and Amazon Marketing Cloud, leveraging these platforms for campaign optimization
• Knowledge of retail media campaign management tools (eg. Skai, Pacvue, etc)
• Strong analytical skills to monitor and optimize campaign performance
• Experience in working in cross-functional teams
• Proficient in Excel and familiar with BI tools (e.g. Power BI) for data analysis and reporting.
• Fluent in English

Position Summary

We are seeking a strategic and data-driven Digital Advertising Lead to join our eCommerce team.

In this role, you will act as a key liaison between internal stakeholders (eCommerce KAMs, Marketing, Media) and our media agency, focusing on guiding and optimizing retail media campaigns, particularly on Amazon and emerging players in the retail digital media landscape.

As the Digital Advertising Lead, you will collaborate with eCommerce KAMs and the media agency to define specific strategies for Amazon Ads and fully leverage Amazon Marketing Cloud to drive exceptional results. Additionally, you will develop tailored retail media strategies for each category, identifying the optimal mix of retailers and ensuring that media plans align with commercial priorities and brand objectives.

A day in the life of Digital Advertising Lead - Media Retail

Strategy & Planning

• Collaborate with eCommerce KAMs and the media agency to develop tailored retail media strategies for each retailer.
• Ensure media plans are aligned with commercial priorities and brand objectives.
• Define specific strategies for Amazon Ads, leveraging the full potential of Amazon Marketing Cloud.
• Verify and possibly propose the best audiences for achieving campaign targets.

Campaign Management & Coordination

• Act as the daily point of contact for the media agency, guiding and overseeing campaign execution and challenging strategic decisions.
• Collaborate with the media agency to review performance data and business goals, providing insights and recommendations for campaign optimization.

Performance Monitoring & Reporting

• Track and analyze key KPIs: Sell-out, CVR, CTR, ACOS, ROAS.
• Advanced use of Amazon Marketing Cloud to extract actionable insights and drive campaign optimization.
• Utilize campaign optimization tools such as Skai and Pacvue to analyze performance data and enhance campaign effectiveness.
• Develop dashboards and reports to communicate performance and insights to internal teams.

Insights & Innovation

• Conduct competitive analysis and market benchmarking to identify growth opportunities.
• Stay up to date on the evolving retail media landscape, with a focus on new digital retail platforms.
• Propose innovative approaches and test emerging solutions.

What Will Make You Successful

• Bachelor’s degree in Economics, Marketing, Statistics, Engineering, or related fields.
• Proactive and Curious Attitude: A willingness to explore new strategies and solutions.
• Attention to Detail: Ability to manage strict deadlines and multiple tasks effectively.
• Strong Leadership Skills: Inspire and guide cross-functional teams and agency partners.
• Solid understanding of online commercial and advertising principles.
• Data-driven mindset with strong analytical skills, capable of transforming data into strategic decisions.
• Problem-Solving Skills: Ability to identify issues and propose effective, data-driven solutions in a fast-paced environment.

Who We Are, What We Believe In

We are Nestlé. We are the Good food, Good life company.

Good food, Good life is our promise, it is a daily commitment. It is only thanks to our people that we can make a difference and realize this belief: we call them Good People.

At Nestlé, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believe diversity is a winning factor and we always encourage our people to share ideas and collaborate.

Here at Nestlé you will also be able to be part of the Emotional Communities, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities. LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.

Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.