Customer Retention Strategist

Common Thread Collective; Roma; Remoto; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A digital marketing agency is seeking a Customer Retention Strategist to guide clients in sustainable growth through data-driven retention initiatives. Responsibilities include leading retention planning, analyzing KPIs, and collaborating with teams to deliver impactful marketing materials. The ideal candidate has experience in email and SMS marketing, strong communication skills, and thrives in a remote work environment. This full-time role offers competitive salary progression based on performance.

Servizi

Flexible schedule

Opportunities for mentorship

Continuous learning

Competenze

• 2+ years of hands-on experience in email and SMS marketing.
• Strong data analysis ability using tools such as Google Sheets.
• Proven record of driving predictable revenue in retention marketing.

Mansioni

• Lead strategic retention planning across various channels.
• Act as a trusted advisor to clients based on forecasting insights.
• Analyze metrics and recommend optimizations to exceed targets.

Conoscenze

Email marketing

SMS marketing

Data analysis

Communication skills

Autodidactic mindset

Integrity

Strumenti

Google Sheets

Descrizione del lavoro

Customer Retention Strategist at Common Thread Collective

Overview

Common Thread Collective (CTC) is dedicated to delivering unmatched value and service to clients with revenue below $15M. As a Customer Retention Strategist, you will guide clients toward sustainable growth through data‑driven retention initiatives across email, SMS, direct mail, and other touchpoints.

Responsibilities

• Lead strategic retention planning, including forecasting, strategy development, and execution for email, SMS, and other channels.
• Act as a trusted advisor to clients, translating forecasting insights into actionable recommendations across all retention touchpoints.
• Own all deliverables—automations, campaigns, email content, and SMS—ensuring technical accuracy, brand consistency, and alignment with the client’s strategy.
• Analyze metrics and KPIs, present insights, and recommend optimizations to exceed forecasting targets.
• Collaborate with growth strategists, media buyers, designers, and copywriters to produce high‑impact retention material.
• Maintain data integrity and execute CTC’s Prophit system for forecasting and performance tracking.
• Deliver daily performance updates, weekly Slack summaries, and monthly forecasting reviews to clients and internal teams.
• Continuously enhance retention programs through testing, iteration, and early adoption of new tools and strategies.
• Contribute learnings to the organization to improve processes and share best practices.

Qualifications & Skills

• 2+ years of hands‑on experience in email and SMS marketing, demonstrating execution across campaigns, automations, segmentation, and optimization.
• 2+ years in retention marketing with a proven record of driving predictable revenue and improving customer lifetime value.
• Strong data analysis ability using tools such as Google Sheets and a willingness to learn advanced analytics.
• Excellent communication skills—fluent in English, able to present persuasively to stakeholders and craft empathetic client messaging.
• Autodidactic mindset, resourceful, and proactive in learning and delivering high‑quality work without constant oversight.
• Integrity, accountability, and unyielding determination to achieve results, even in challenging circumstances.
• Ability to thrive in a fully remote, autonomous, and fast‑moving environment.

Minimum Experience Requirement

• At least 2 years of experience in email and SMS marketing.
• At least 2 years of experience in retention marketing.

Compensation

• Days 1–30: $1,500 (part‑time transition phase)
• Days 31–60: $3,000 (full‑time start)
• Days 61–90: $4,000–$5,000 + performance bonuses
• Salary increases annually based on performance and client portfolio.

Location & Environment

• Fully remote; flexible schedule.
• Autonomous work style supported by regular 1:1 feedback and measurable quality benchmarks.
• Opportunities for mentorship, continuous learning, and career progression.

Seniority Level

• Entry level

Employment Type

• Full‑time

Job Function

• Business Development and Sales
• Advertising Services