Customer Marketing Manager (Trade Marketing)

Hasbro; Milano; Ibrido; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading toy and gaming company is seeking a Customer Marketing Manager in Milan, Italy. This full-time role involves developing marketing strategies, creating impactful campaigns, and collaborating with sales teams. Ideal candidates will have 3 years of marketing experience in consumer products, be fluent in Italian and English, and possess strong project management skills. The position offers a hybrid working model with required in-office presence on specific days.

Competenze

• 3 years experience in marketing within the consumer products industry.
• Strong understanding of the Italian retail market.
• Ability to manage multiple stakeholders.

Mansioni

• Develop customer marketing strategies to strengthen brand presence.
• Create campaigns to enhance brand visibility.
• Localize national campaigns for specific environments.

Conoscenze

Consumer products marketing

Trade/Customer Marketing

Stakeholder management

Project management

Fluent in Italian

Fluent in English

Descrizione del lavoro

Overview

Hasbro European Trading BV (HET) is Hasbro SAs distributor in Europe which sells to Hasbro SAs customers in all major European countries. Hasbro International Trading BV (HIT) is Hasbro SAs distributor for Direct / FOB sales in Europe. Hasbro Italy SRL (the Company) provides sales marketing and other services to HET and HIT in Italy.

As our Customer Marketing Manager you will support the development of our Customer Marketing strategy / programs for relevant markets / retailers to strengthen brand presence at retail.

This position is located within our regional Customer Marketing department. The role is based at our Milan office in Italy. We operate a hybrid working model with required in-office presence on Tuesdays, Wednesdays and Thursdays while offering flexibility for remote work on Mondays and Fridays.

Responsibilities

• Responsible for developing Customer marketing strategy / programs for relevant markets / retailers that strengthen brand presence at retail and support revenue growth across the region.
• Create differentiated strategies including specific regional projects for top retailers.
• As the intersection of marketing and sales you will create compelling customer-specific campaigns, promotions and materials that enhance brand visibility, boost sell‑through and support joint business objectives.
• Bring strategies to life across both physical and digital retail touchpoints.
• Develop Customer marketing plans that align with brand priorities and commercial objectives.
• Partner with sales teams to identify marketing opportunities within key customer accounts.
• Localize national campaigns for retailer or channel‑specific environments.
• Create and execute customer‑specific activities: launches, in‑store displays, digital assets and toolkits.
• Work with creative and external agencies to produce high‑quality marketing materials.
• Partner with sales teams to support previews / sell‑in and sell‑through with compelling storytelling and bespoke plans.
• Collaborate on joint business planning and secure retailer participation in brand initiatives.
• Monitor in‑store and online execution to ensure a consistent shopper experience.
• Use shopper customer and channel insights to inform decisions.
• Measure the effectiveness of campaigns, gather post‑campaign learnings and report ROI.
• Monitor competitor activity and customer marketing trends to inform strategy.
• Align with brand and sales teams to ensure integrated execution.
• Work closely with CMI & AIM teams to apply data‑driven thinking to planning.
• Matrix working avoiding rigid swim lanes & flexing workload in clusters.
• Manage the approval / delivery of plans and costs within approved budgets & timelines.
• Partner with Licensors to maximize and secure traffic‑driving marketing opportunities.

Qualifications

• Experience: 3 years in marketing in the consumer products industry ideally in Trade / Customer Marketing.
• Fluency in both written and spoken Italian and English is a mandatory requirement for this role.
• Strong understanding and experience of the Italian retail market ideally with a toy gaming and entertainment focus.
• Capable of managing multiple stakeholders and modelling the way to deliver the best results for Hasbro.
• Ability to influence flex style & leverage support of the wider business / retailer.
• Resilience, flexibility & working at pace able to cope well with changing directions / juggling and a thoughtful risk taker.
• High level of detail & accuracy. Strong project management.
• Champion continuous improvement & able to lead cross‑departmental / multi‑market projects.
• Has a growth mindset. Is authentic, credible & able to build / thrive in an environment that doesn't settle for second best.

Employment Information

Employment Type: Full Time
Vacancy: 1