Culinary Category Marketing Lead

IFF; Milano; Ibrido; EUR 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. This hybrid role can be based in Milan, Italy, or other EU locations; you will drive the Culinary category strategy and marketing initiatives across Europe.

You will lead cross-functional teams, translate priorities into impactful campaigns, and partner with Sales, Innovation, and Communications to deliver measurable growth for Taste business. Strong English skills and travel 30-40% are expected.

Competenze

• Minimum 10+ years of business experience (marketing, sales, business development) in B2C or B2B environments, preferably in the Culinary market.
• Strong communication skills. Proven ability to develop and deliver impactful marketing communications to customers.
• Excellent listening, analytical and influencing skills. Demonstrated ability to collect insights and drive discussions with key stakeholders to develop and implement solutions.
• Capability to digest marketing information from numerous sources and data sources to determine direction and future idea focus.

Mansioni

• Lead the Multidisciplinary Culinary Category Team in developing a Category plan and define initiatives, tactics and resources to grow and defend IFF business in Culinary categories.
• Own growth of the categories in the region, connecting with stakeholders to lead and/or execute Category plan actions.
• Align and drive rollout of the Category plan with sales and technical teams in EUROPE.
• Collaborate with Marketing, IC&D and Product experience to define priorities for Culinary in the region.
• Monitor and report execution of the category plan to EUROPE leadership, track progress against financial targets and milestones.
• Support key customer engagements and leverage external/internal insights to support growth ambitions.
• Translate insights into actions to drive growth and influence strategy across the organization.

Conoscenze

Category marketing management

Cross-functional leadership

Stakeholder engagement

Strategic marketing thinking

Strong communication

Analytical skills

Presentations

Formazione

Bachelor’s or Master’s degree in Marketing, Business, Food Science, or related field

Strumenti

PowerPoint

Excel

Descrizione del lavoro

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. This hybrid role can be based in Milan, Italy, or other EU locations; you will drive the Culinary category strategy and marketing initiatives across Europe.

You will lead cross-functional teams, translate priorities into impactful campaigns, and partner with Sales, Innovation, and Communications to deliver measurable growth for Taste business. Strong English skills and travel 30-40% are expected.