CRM Manager

Collective.work; Bergamo; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A leading fashion retailer seeks a CRM Manager in Bergamo to enhance customer relationships and engagement through effective CRM strategies. Responsibilities include planning CRM campaigns, analyzing KPIs, and managing a loyalty program. Candidates should have a Master’s degree and 2-3 years of experience in CRM or marketing automation, ideally in retail. Proficiency in Klaviyo and strong analytical skills are essential. This role offers a full-time, 4-month contract starting in mid-January.

Competenze

• 2-3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury.
• Excellent analytical and segmentation skills with a data-driven mindset.
• Strong command of Klaviyo is a strong asset.

Mansioni

• Plan and execute CRM campaigns across channels.
• Analyze and optimize performance through KPIs and A/B tests.
• Coordinate with internal and external stakeholders for campaign success.
• Manage and enhance the loyalty program.

Conoscenze

CRM strategy development

Customer engagement

Data-driven analysis

Klaviyo

Campaign execution

Team collaboration

Detail-oriented

Fluent in English

Fluent in Italian

Formazione

Master’s degree in Marketing, Digital, Business or equivalent

Descrizione del lavoro

CRM Manager - Web & Retail

Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.

They are looking for a CRM Manager to oversee all customer communication and drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy.

Missions

• Plan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels)
• Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements)
• Coordinate internal and external stakeholders, including agency management
• Manage and enhance the loyalty program

Profile

• Master’s degree (Marketing, Digital, Business, or equivalent)
• 2–3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury
• Strong command of Klaviyo is a strong asset
• Excellent analytical and segmentation skills with a data‑driven mindset
• Customer‑centric approach with solid commercial awareness
• Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe
• Fluent in English and Italian

Soft Skills

• Highly organized and detail‑oriented
• Team player with strong collaboration capabilities
• Analytical and performance‑driven
• Strong interest in fashion, femininity, and the brand’s identity

More

• Start: Mid‑January
• Duration: 4 months, full‑time
• Location: Bergamo

Seniority level

Entry level

Employment type

Contract

Job function

Marketing

Industries

Software Development