CRM Manager

Collective; Bergamo; In loco; Riservato; Tempo pieno

Descrizione del lavoro

A retail company in Bergamo is seeking an experienced CRM Manager (Web & Retail) to lead customer communication and engagement strategies. The ideal candidate will have a Master’s degree and 2-3 years' experience in CRM, loyalty, or marketing automation. Strong skills in Klaviyo and fluency in English and Italian are required. The position is full-time for 4 months starting in mid-January.

Competenze

• 2-3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail.
• Excellent analytical and segmentation skills with a data-driven mindset.
• Customer-centric approach with solid commercial awareness.

Mansioni

• Plan and execute CRM campaigns and ensure consistency across channels.
• Analyze and optimize performance through tracking KPIs and A/B tests.
• Manage and enhance the loyalty program.

Conoscenze

CRM management

Customer engagement

Data analysis

Marketing automation

Klaviyo

Fluent in English

Fluent in Italian

Formazione

Master’s degree in Marketing, Digital, Business or equivalent

Descrizione del lavoro

Our client, a fashion retailer, is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.

They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.

Your mission: drive customer engagement, increase loyalty, and grow customer lifetime value through a seamless omnichannel CRM strategy.

MISSIONS

• Plan and execute CRM campaigns (build the marketing calendar, write creative briefs, oversee campaign execution, ensure database quality, and guarantee consistency across channels)
• Analyze and optimize performance (track KPIs, monitor results, run A/B tests, and recommend improvements)
• Coordinate internal and external stakeholders, including agency management
• Manage and enhance the loyalty program

PROFILE

• Master’s degree (Marketing, Digital, Business, or equivalent)
• 2–3 years’ experience in CRM, loyalty, or marketing automation, ideally within retail, fashion, beauty, or luxury
• Strong command of Klaviyo is a strong asset
• Excellent analytical and segmentation skills with a data-driven mindset
• Customer-centric approach with solid commercial awareness
• Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe
• Fluent in English and Italian

Soft Skills

• Highly organized and detail-oriented
• Team player with strong collaboration capabilities
• Analytical and performance-driven
• Strong interest in fashion, femininity, and the brand’s identity

MORE

• Start: Mid-January
• Duration: 4 months, full-time
• Location: Bergamo