CRM Growth Lead — Email & SMS Campaigns

Remotely; Italia; Remoto; EUR 73.000 - 82.000; Tempo pieno

Descrizione del lavoro

A leading marketing firm is seeking a CRM Marketing Manager to oversee email and SMS programs. This role requires 5-7 years of experience in relevant marketing roles, focusing on customer engagement and compliance. Responsibilities include strategy development, performance analysis, and collaboration with sales and marketing teams. The position offers a salary range of $85-95K plus bonus potential.

Servizi

Health, dental, and vision insurance

401(k) and Roth IRA

Paid Time Off

Competenze

• 5–7+ years of experience in email and/or SMS marketing roles, preferably DTC.
• Proven experience creating effective email & SMS programs driving sales.
• Deep understanding of customer lifecycle stages and targeting.

Mansioni

• Lead CRM strategy across email, SMS, and push channels.
• Develop segmentation and personalization strategies to improve results.
• Analyze performance KPIs to optimize campaigns.

Conoscenze

Email marketing

SMS marketing

CRM strategy

Project management

Customer lifecycle stages

Strumenti

Salesforce Marketing Cloud

Twilio

Google Analytics

Descrizione del lavoro

A leading marketing firm is seeking a CRM Marketing Manager to oversee email and SMS programs. This role requires 5-7 years of experience in relevant marketing roles, focusing on customer engagement and compliance. Responsibilities include strategy development, performance analysis, and collaboration with sales and marketing teams. The position offers a salary range of $85-95K plus bonus potential.