CRM & Clienteling Manager

The Level Group; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading fashion consultancy in Milan is seeking an experienced CRM Manager to define and implement the CRM & Clienteling roadmap. The ideal candidate will oversee CRM and marketing automation, manage cross-functional initiatives, and drive client engagement strategies effectively. Candidates should have over 5 years of relevant experience in the fashion or luxury sectors, with strong communication and analytical skills. This role offers a dynamic environment along with various employee benefits and perks.

Servizi

Monthly lunch tickets

Company laptop

Discounts to owned brands

Learning & Development programs

Competenze

• 5+ years of experience in CRM or customer marketing, ideally in fashion or luxury.
• Proven experience managing CRM programs and tools.
• Strong analytical mindset with data-driven strategies.

Mansioni

• Define and implement CRM and Clienteling roadmap.
• Oversee CRM and marketing automation programs.
• Lead rollout of Clienteling App to enhance client engagement.

Conoscenze

CRM Management

Data Analysis

Project Management

Communication

Cross-functional Leadership

Strumenti

Salesforce

Descrizione del lavoro

Key Responsibilities

• Define and implement the CRM & Clienteling roadmapin line with business priorities and brand objectives.

• Oversee CRM and marketing automation programs, ensuring effective segmentation, targeting, and personalization.

• Lead the rollout of the Clienteling Appand Personal Shoppermodel to elevate high-value client engagement.

• Partner with Retail, Digital, and Marketing teams to deliver a consistent omnichannel experience.

• Collaborate with Retail teams to connect CRM initiatives with in-store activations and physical client events.

• Analyze customer data and performance KPIs to guide strategy and optimization.

• Manage CRM platform evolution, vendor relationships, and governance standards.

• Contribute to CRM reporting, insight generation, and strategic planning.

Requirements

• 5+ years of experience in CRM, customer marketing, or retention strategy, ideally in fashion, retail, or luxury.

• Proven track record in managing CRM programs and Clienteling tools.

• Strong analytical and strategic mindset with a data-driven approach.

• Ability to lead cross-functional initiatives and manage multiple stakeholders.

• Excellent communication and project management skills.

• Fluent in English; Italian is a plus.

• Experience with Salesforce or similar CRM ecosystems preferred.

Whatweoffer:

• Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers.

• Learning & Development Programs: continuous learning experience with TLG University and The Breakfast Club projects.

• Be part of the young (31 on avg.) and international (30 nationalities) #TLGPeopleTeam and work in a dynamic and fast-moving environment.