Coordinatore marketing online

Adecco; Milano; Ibrido; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A leading recruitment agency is seeking a motivated Campaign Planner in Milan to coordinate media campaigns for high-profile clients across various platforms. The ideal candidate will have at least one year of experience in media planning, proficiency in analytical tools, and strong teamwork skills. This full-time role offers the opportunity to work in a dynamic environment while collaborating with cross-functional teams, ensuring successful campaign objectives are met with efficiency.

Competenze

• At least 1 year experience as campaign planners in media agencies.
• Experience with Video / Display programmatic advertising platforms.
• Experience with data visualization and reporting tools.

Mansioni

• Develop and execute strategic digital media plans.
• Monitor campaign performance and analyze data.
• Collaborate with cross-functional teams to improve campaign effectiveness.

Conoscenze

Campaign planning

Analytical skills

Media planning

Budget management

Proficiency in Microsoft Excel

Business-proficiency in French

Formazione

BA / BS degree or equivalent experience

Strumenti

DV360

The Trade Desk

Amazon DSP

Data visualization tools

Descrizione del lavoro

We are looking for an important and large company a motivated, entrepreneurial and analytical Campaign Planner to control and coordinate, even operationally, the correct planning, execution and delivery of media campaigns, assigned customers on all platforms for a very large and very important customer company. The ideal candidate brings expertise in digital media planning, with demonstrated experience in digital advertising.

You will support the planning and execution of advertising campaigns from the preparation of media plans through to post-flight evaluations on how to grow the clients' business further. This role therefore requires keen eye for detail, proactivity and high organisational skills, with the ability to collaborate effectively with internal stakeholders to ensure that campaign objectives are met while maintaining efficiency and scalability of our advertising operations.

Key Responsibilities

• Develop and execute strategic digital media plans across Amazon's advertising solutions
• Perform campaign setup including audience targeting, segment creation, and inventory management
• Review campaign set-up and identify defects
• Deliver campaign budgets and monitor performance to recommend optimisation recommendations and secure optimal return on ad spend
• Execute technical campaign components including IO creation and deal setup
• Collaborate with cross-functional teams to implement best practices and improve campaign effectiveness
• Create detailed performance evaluation reports
• Drive process improvements for campaign planning and optimization workflows

Required Skills

• at least 1 year experience as campaign planners in media agencies
• Experience with Video / Display programmatic advertising platforms (DV360, TTD The Trade Desk)
• Experience with Amazon DSP platform (preferably)
• Analytical skills with ability to interpret data and provide actionable insights
• Proficiency in media planning and budget management
• Experience with data visualization and reporting tools
• Business-proficiency French
• BA / BS degree or equivalent experience
• At least intermediate Microsoft Excel skills

Example tasks will include :

• Creation and execution of Media Plans
• Campaign performance monitoring, analyzing data and providing optimization recommendations to Account Managers.
• Credit and rebill submissions
• Building custom target audiences based on defined segments
• Generate in-flight and end of campaign reports
• Undertake inventory checks
• Demand forecastingContractual agreement definitions

Market Position & Competitive Advantages

• The opportunity to shape high-budget advertising strategies reaching millions of customers and drive performance improvements for the diverse range of large-scale brands (e.g. Apple, Netflix, P&G etc) in one of the world's largest and fastest growing digital advertising platforms. Candidates will be at the forefront of digital advertising innovation, working with one of the world’s most sophisticated platforms.
• Unlike traditional advertising agency roles that focus on a single aspect of campaign management, candidates will gain exposure to the entire advertising ecosystem end to end from pitch to launch to evaluation; full-funnel from customer awareness through to conversion to loyalty; on both first-party and third-party platforms.

Contractors will have a dedicated Senior Manager purely focused on contractors’ training, coaching, development, motivation, wellbeing, resource allocation, conflict resolution etc.

Contractors will interact daily with Managers across the EU and so will need excellent written and verbal communication abilities in English. They will not however be expected to interact with external stakeholders.

Contractors will need to be in-office for the first few weeks of onboarding as they undertake dedicated trainings, workshops, shadow and reverse-shadowing, however after this there are opportunities to be hybrid with 2 / 3 days of WFH if productivity is unaffected. Candidates will need to be full time, available for at least 40 hours per week. Core hours : 8 : 30am-5 : 30pm. Some flexibility around these hours if the workload is achieved.