Conversion Manager

Snaitech; Roma; In loco; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading entertainment provider in Rome is seeking a Conversion Manager to enhance digital and retail conversions. The role requires strong CRM and analytical skills, along with the ability to manage multi-channel onboarding campaigns successfully. Proficiency in both Italian and English is essential. This full-time position offers opportunities for travel as needed and demands effective cross-functional collaboration.

Competenze

• Solid experience in CRM, digital marketing, or conversion strategy in a regulated industry.
• Strong analytical capabilities, confident in data evaluation for optimization.
• Experience in planning multi-channel onboarding campaigns.
• Excellent project management and coordination skills.
• Proficient communicator in Italian and English.
• Willingness to travel for business needs.

Mansioni

• Lead the strategy to convert digital and retail prospects into active players.
• Improve registration processes to boost conversion rates.
• Define and monitor welcome offer mechanics and performance metrics.
• Coordinate onboarding journeys and multi-channel campaigns.
• Track conversion metrics and suggest data-driven improvements.
• Collaborate with Product, Tech, and Compliance teams.

Conoscenze

CRM

Digital marketing

Analytical capabilities

Project management

Communication

Multi-channel onboarding

Descrizione del lavoro

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Responsibilities

• Lead the Strategy to convert digital and retail prospects into active player.
• Coordinate and improve all aspects of the entire registration process, including onboarding to boost conversion rates.
• Define and lead all aspects of welcome offer mechanics, monitor performance, return on investment, and regulatory alignment.
• Coordinate onboarding journeys and multi-channel campaigns (email, SMS, push) to drive first deposit and KYC completion.
• Track important metrics throughout the conversion process, suggesting improvements guided by data analysis.
• Collaborate cross-functionally with Product, Tech, and Compliance teams to ensure seamless and compliant user journeys.

Qualifications

• You have solid experience in CRM, digital marketing, or conversion strategy, ideally in regulated or high-complexity industry.
• You possess strong analytical capabilities and are confident using data to evaluate funnel performance and optimize user activation.
• You have experience in planning and implementing multi-channel onboarding campaigns and acquisition journeys.
• You have excellent project management and coordination skills, working effectively with product, tech, and compliance teams.
• You’re a confident communicator in both Italian and English, able to align cross-functional collaborators. You thrive in dynamic, fast-paced environments and can balance structure with adaptability.
• You are proficient in both Italian and English.
• You are willing to travel if required for business needs.

Location

Rome, Latium, Italy

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management

Industries

Entertainment Providers

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