Connected TV Marketing Manager

Sky Italia; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading broadcasting company in Italy is seeking a Connected TV Marketing Manager. The role involves defining advertising strategies and developing commercial offerings for Connected TV products. The ideal candidate will have strong experience in marketing and digital advertising, coupled with excellent analytical and interpersonal skills. This is a full-time, mid-senior level position that fosters innovation in a collaborative environment.

Competenze

• Proven experience in marketing roles within the CTV or digital advertising ecosystem.
• Strong knowledge of the digital advertising market, including OTT and on-demand platforms.
• Excellent interpersonal skills and ability to engage with senior stakeholders.

Mansioni

• Define commercial policies and value propositions for Connected TV products.
• Monitor product performance to identify trends and opportunities.
• Contribute to the Connected advertising offering with innovative formats.

Conoscenze

Marketing roles experience

Digital advertising knowledge

Strategic thinking

Interpersonal skills

Analytical mindset

Descrizione del lavoro

Join to apply for the Connected TV Marketing Manager role at Sky Italia.

As a Marketing Manager for the Connected area, you will be responsible for defining and developing the advertising offering of Sky Media across Connected TV products, including Sky Go, NOW, and the on-demand offering on Set-top-box.

You will lead the development of commercial strategies aimed at growing the Connected TV business, evolving the product and offering, analyzing performance, identifying strategic insights, and defining go-to-market policies aligned with market trends and customer needs.

Key Responsibilities

• Offering Development: Define commercial policies and value propositions for Connected TV products, ensuring alignment with Sky Media’s strategy and market evolution.
• Performance Analysis & Insights: Monitor product performance to identify trends, opportunities, and areas for growth.
• Product Innovation: Contribute to the evolution of the Connected advertising offering by proposing innovative formats and solutions in line with market trends and client needs.
• Cross-functional Collaboration: Work closely with editorial, tech, operations, commercial teams, and external partners to ensure seamless execution.
• Sales Enablement: Support the sales team with go-to-market materials, training, and day-to-day assistance to maximize the value of the Connected offering.

Requirements

• Proven experience in marketing roles within the CTV or digital advertising ecosystem.
• Strong knowledge of the digital advertising market, including OTT and on-demand platforms.
• Strategic thinking with the ability to anticipate and adapt to future trends.
• Excellent interpersonal skills and ability to engage with senior stakeholders.
• Analytical mindset with the ability to interpret audience data and media economics.

Why Join Us?

At Sky Media, we foster an inclusive and innovative environment where your ideas can shape the future of advertising. If you're passionate about digital transformation and want to be part of a dynamic team driving the evolution of Connected TV, apply now!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Advertising, and Business Development

Industries

• Entertainment Providers, Broadcast Media Production and Distribution, and Advertising Services