CHIEF MARKETING OFFICER

BOGGI MILANO; Milano; In loco; EUR 100.000 - 150.000; Tempo pieno

Descrizione del lavoro

A luxury menswear brand is seeking a CHIEF MARKETING OFFICER to lead their marketing strategies and manage campaigns. The ideal candidate should have at least 5 years of experience in fashion retail, possess strong communication skills in Italian and English, and be able to work creatively and collaboratively. This full-time role is based in Milan and involves developing innovative marketing initiatives to boost Retail KPIs.

Competenze

• At least 5 years of experience in a similar role, preferably in Fashion Retail.
• Excellent written and verbal communication skills in Italian and English.

Mansioni

• Conceive and manage all Brand’s marketing strategies.
• Create and implement innovative marketing programs.
• Manage social media presence and improve recognition.

Conoscenze

Creative mindset

Outstanding communication capabilities

Proven decision-making abilities

Adaptability

Team player

Knowledge of Digital and Social media

Descrizione del lavoro

Join to apply for the CHIEF MARKETING OFFICER role at BOGGI MILANO

BOGGI MILANO, upper premium brand, international leader in the Menswear Segment, is looking for a CHIEF MARKETING OFFICER.

The ideal candidate will possess at least 5 years in a similar role, having preferably grown through the ranks of Fashion Retail.

Reporting directly to the CEO and working in close coordination with the Style Center and Merchandising Departments, this role will conceive and manage all Brand’s marketing strategies and lead the marketing function to achieve global and regional business goals.

Ideal Candidate Must Possess

• An open-minded approach and a creative mindset, able to constantly explore new opportunities
• Ability to work with creative counterparts to develop successful communication and PR campaigns
• Outstanding communication capabilities
• Proven operational decision-making capabilities
• Strong adaptability in maintaining effectiveness throughout possible shifts in the retailing environment
• Result driven mind-set fixing high goals for personal and team accomplishments
• Great team player ability, being able to work and cooperate effectively with others, may be the candidate’s team or other lines of the company
• Specific advanced knowledge of Digital, Social media and CRM programs management

These Unique Capabilities Will Enable The Candidate To

• Envision and implement efficiently a long term Marketing plan for the Brand
• Create, develop and implement Marketing programs (including Branding and Product Campaigns, Events, Digital Marketing, and PR) that are innovative, creative and demonstrate ROI with focus on increasing Retail KPIs
• Develop and manage a global customer centric marketing strategy following an Omnichannel approach
• Develop annual budget proposals and expenditure allocation, regularly analysing and reviewing such allocation to ensure that results are achieved efficiently
• Work closely with product management team to define marketing materials and programs
• Manage social media presence and direct programs to improve social media reputation and recognition
• Undertake continuous analysis of competitive environment and consumer trends reporting such trends periodically to the C-Level Committee

The candidate will implement the strategy via a dedicated Marketing Team, being the testimonial of Brand’s values, DNA and Ethics versus colleagues and in all relevant events.

Willing to travel when needed, the candidate will possess excellent written and verbal communication skills in both Italian and English (a third language will be a welcome plus).

Place of work: Milan

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Retail Apparel and Fashion