Channel Marketing Specialist

Pro5.Ai; Milano; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading marketing agency in Milan is seeking a Channel Marketing Specialist to drive growth through strategic marketing initiatives and partner collaboration. The ideal candidate will have at least 2 years of experience in channel or B2B marketing, preferably within the manufacturing sector. Responsibilities include developing marketing plans, managing distributor relationships, and coordinating multi-channel campaigns. Strong English communication skills and proficiency in CRM tools are essential for success in this role.

Competenze

• Minimum 2 years of experience in channel or B2B marketing.
• Experience in the manufacturing or supply chain industry preferred.
• Ability to manage multiple projects in a fast-paced environment.

Mansioni

• Develop and execute channel marketing plans aligned with business goals.
• Manage relationships with distributors and channel partners.
• Coordinate marketing campaigns ensuring brand consistency.
• Conduct market analysis to optimize marketing ROI.

Conoscenze

Fluency in English

Excellent organizational skills

Strong communication skills

Understanding of channel marketing principles

Formazione

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Strumenti

CRM tools

Marketing automation tools

Descrizione del lavoro

Candidate Profile As the brand’s heritage is Italian, we’re particularly interested in candidates who can represent and communicate the company’s European identity , bringing a deep appreciation for Italian and broader European business culture, quality standards, and partner collaboration practices .

About the Role

Our client is seeking a Channel Marketing Specialist to drive growth through strategic marketing initiatives and effective partner collaboration. The ideal candidate will have hands‑on experience managing marketing programs, coordinating with distributors, and ensuring brand alignment across multiple touchpoints.

Key Responsibilities

Develop and execute channel marketing plans aligned with overall business goals. Manage relationships with distributors, resellers, and channel partners to ensure marketing effectiveness. Organize seminars, events, and partner training programs to strengthen engagement and sales enablement. Coordinate multi‑channel marketing campaigns, ensuring consistent brand messaging and visual identity. Collaborate closely with sales and product teams to support lead generation and revenue growth. Conduct market analysis and performance tracking to optimize marketing ROI. Maintain alignment with the company’s strategic growth objectives and reporting requirements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 2 years of experience in channel or B2B marketing, ideally in the manufacturing or supply chain industry.
• Strong understanding of channel marketing principles, campaign execution, and partner engagement.
• Excellent organizational and communication skills, with fluency in English.
• Proficiency in CRM and marketing automation tools.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.