Channel Marketing Specialist

Pro5.Ai; Liguria; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading marketing firm in Italy is looking for a Channel Marketing Specialist to drive growth through effective marketing strategies and partner collaboration. The ideal candidate should have a Bachelor's degree and at least 2 years of B2B marketing experience, preferably in the manufacturing industry, along with strong communication skills and fluency in English. This role requires effective management of distributor relationships and the execution of marketing campaigns.

Competenze

• Minimum 2 years of experience in channel or B2B marketing.
• Strong understanding of marketing principles and partner collaboration.
• Ability to manage multiple projects simultaneously.

Mansioni

• Develop and execute channel marketing plans aligned with business goals.
• Manage relationships with distributors and channel partners.
• Organize events and training programs for partners.

Conoscenze

Channel marketing principles

Campaign execution

Partner engagement

Fluency in English

Excellent organizational skills

Communication skills

Formazione

Bachelor's degree in Marketing or related field

Strumenti

CRM tools

Marketing automation tools

Descrizione del lavoro

Candidate Profile

As the brand's heritage is Italian, we're particularly interested in candidates who can represent and communicate the company's European identity, bringing a deep appreciation for Italian and broader European business culture, quality standards, and partner collaboration practices.

About the Role

Our client is seeking a Channel Marketing Specialist to drive growth through strategic marketing initiatives and effective partner collaboration. The ideal candidate will have hands‑on experience managing marketing programs, coordinating with distributors, and ensuring brand alignment across multiple touchpoints.

Key Responsibilities

• Develop and execute channel marketing plans aligned with overall business goals.
• Manage relationships with distributors, resellers, and channel partners to ensure marketing effectiveness.
• Organize seminars, events, and partner training programs to strengthen engagement and sales enablement.
• Coordinate multi-channel marketing campaigns, ensuring consistent brand messaging and visual identity.
• Collaborate closely with sales and product teams to support lead generation and revenue growth.
• Conduct market analysis and performance tracking to optimize marketing ROI.
• Maintain alignment with the company's strategic growth objectives and reporting requirements.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 2 years of experience in channel or B2B marketing, ideally in the manufacturing or supply chain industry.
• Strong understanding of channel marketing principles, campaign execution, and partner engagement.
• Excellent organizational and communication skills, with fluency in English.
• Proficiency in CRM and marketing automation tools.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.