Channel Marketing Specialist

Pro5.Ai; Latina; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading marketing firm based in Latina is seeking a Channel Marketing Specialist to drive growth through strategic marketing initiatives and effective partner collaboration. The ideal candidate will manage marketing programs, coordinate with distributors, and ensure brand alignment across multiple touchpoints. A Bachelor’s degree in Marketing or related field, along with at least 2 years of relevant experience, is required. Excellent organizational, communication skills, and fluency in English are essential.

Competenze

• Minimum 2 years of experience in channel or B2B marketing, ideally in manufacturing or supply chain.
• Strong understanding of channel marketing principles and campaign execution.
• Excellent organizational and communication skills.

Mansioni

• Develop and execute channel marketing plans aligned with business goals.
• Manage relationships with distributors and channel partners.
• Organize seminars and partner training programs.
• Coordinate multi-channel marketing campaigns.
• Collaborate with sales and product teams for lead generation.
• Conduct market analysis to optimize marketing ROI.
• Maintain alignment with strategic growth objectives.

Conoscenze

Channel marketing principles

Campaign execution

Partner engagement

Organizational skills

Communication skills

Fluency in English

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

CRM tools

Marketing automation tools

Descrizione del lavoro

Candidate Profile

As the brand’s heritage is Italian, we’re particularly interested in candidates who can represent and communicate the company’s European identity, bringing a deep appreciation for Italian and broader European business culture, quality standards, and partner collaboration practices.

About the Role

Our client is seeking a Channel Marketing Specialist to drive growth through strategic marketing initiatives and effective partner collaboration. The ideal candidate will have hands‑on experience managing marketing programs, coordinating with distributors, and ensuring brand alignment across multiple touchpoints.

Key Responsibilities

• Develop and execute channel marketing plans aligned with overall business goals.
• Manage relationships with distributors, resellers, and channel partners to ensure marketing effectiveness.
• Organize seminars, events, and partner training programs to strengthen engagement and sales enablement.
• Coordinate multi‑channel marketing campaigns, ensuring consistent brand messaging and visual identity.
• Collaborate closely with sales and product teams to support lead generation and revenue growth.
• Conduct market analysis and performance tracking to optimize marketing ROI.
• Maintain alignment with the company’s strategic growth objectives and reporting requirements.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 2 years of experience in channel or B2B marketing, ideally in the manufacturing or supply chain industry.
• Strong understanding of channel marketing principles, campaign execution, and partner engagement.
• Excellent organizational and communication skills.
• Fluency in English.
• Proficiency in CRM and marketing automation tools.