Campaign Manager

TXT GROUP; Milano; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company in digital marketing is seeking a Campaign Manager to handle campaign management and optimization for the Italian and MENA markets. Responsibilities include performance analysis, reporting, and managing campaigns on platforms like DV360 and Adform. The ideal candidate will have 2-3 years of experience and proficiency in English. This hybrid role promotes diversity and equal opportunities.

Competenze

• At least two to three years' experience in managing display video and programmatic campaigns.
• Familiarity with web analytics, tracking, attribution, and reporting tools.
• Ability to create tracking and conversion pixels.

Mansioni

• Management and optimization of campaigns on the main DSPs.
• Monitoring and analyzing performance to achieve campaign objectives.
• Weekly and monthly reporting.

Conoscenze

Campaign management

Ad optimization

Performance analysis

Basic HTML knowledge

Knowledge of Excel

English proficiency

Formazione

Accounting diploma or degree in economics

Strumenti

DV360

Adform

Xandr

Pubmatic

Onetag

Descrizione del lavoro

Join to apply for the Campaign Manager role at TXT GROUP

For one of the companies in the TXT Group, we are looking for a Campaign Manager who will work on campaign management and performance.

Main responsibilities

• Management and optimization of campaigns on the main DSPs: DV360, Adform, Xandr for the Italian and MENA markets;
• Monitoring and analyzing performance to achieve campaign objectives;
• Weekly and monthly reporting;
• Periodic review of campaign status in terms of revenues and KPIs;
• Implementing tests to assess the impact of specific formats, targets, etc.

Technical skills required

• At least two to three years' experience in managing display video, reservation, and programmatic campaigns;
• Knowledge (even basic) of SSP technologies, such as Pubmatic and Onetag;
• Familiarity with web analytics, tracking, attribution, and reporting tools;
• Familiarity with Adserver and web debugging;
• Tracking knowledge such as creating tracking and conversion pixels, verifying correct pixel implementation (e.g., testing correct tracking for lead generation), creating tags and adserve materials;
• Basic HTML knowledge;
• Good knowledge of Excel;
• Good knowledge of English.

The profile is completed by the ability to work in a team, precision, autonomy, and proactivity.

Education: accounting diploma or degree in economics.

Entry level and salary will be commensurate with actual experience and seniority.

Hybrid

Position open to candidates regardless of gender, in accordance with Legislative Decree 198/2006. The company promotes equal opportunities and values diversity in all its forms.