Brand Marketing Manager

Arsenale Group SpA; Roma; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading luxury hospitality group in Rome is seeking a Brand Manager to enhance its brand image and drive customer engagement. The candidate should have 5+ years of experience in brand management, a strong understanding of luxury consumer behavior, and proficiency in marketing tools. This role offers a competitive compensation package based on experience.

Competenze

• 5+ years of brand management experience, preferably in luxury hospitality.
• Deep understanding of luxury consumer behavior and market dynamics.
• Strong marketing strategies understanding.

Mansioni

• Develop and execute brand strategies.
• Ensure brand consistency across all channels.
• Analyze brand performance.

Conoscenze

Excellent communication skills

Marketing principles understanding

Cross-functional team collaboration

Creative mindset

Proficiency in English

Proficiency in Italian

Formazione

Bachelor’s degree in marketing

Master’s degree preferred

Strumenti

Adobe Creative Suite

Social media management tools

Descrizione del lavoro

Who We Are

Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.

Who We’re Looking For

Reporting directly to the CMO, as a Brand Manager, you will be responsible for developing and executing strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency and effectiveness across all channels, and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends.

Key Responsibilities

• Brand Strategy Development
• Brand Marketing and Communication
• Brand Partnerships and Collaborations
• Brand Identity and Visual Identity
• Brand Performance Analysis
• Team Collaboration

Requirements

• Bachelor’s degree in marketing or a related field. Master\u2019s degree preferred.
• Proven experience (5+ years) in brand management, preferably within major agencies that manage international and/or luxury hospitality brands, is a plus.
• Deep understanding of luxury consumer behaviour, market dynamics, and trends.
• Strong understanding of marketing principles, strategies, and tactics.
• Proficiency in relevant software tools and platforms, including Adobe Creative Suite, and social media management tools.

Skills

• Excellent communication, presentation, and interpersonal skills.
• Excellent aptitude for relationships: the ability to communicate adequately with heterogeneous professionals – in terms of training, culture, and language.
• Ability to collaborate effectively with cross-functional teams.
• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• Creative mindset with a keen eye for design and aesthetics.
• Flexibility to adapt to changes.
• Proficiency in both English and Italian.

Compensation

The compensation package will be commensurate with the candidate’s experience and professional background.