Brand Manager Haemophilia

Sobi; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading biopharmaceutical company in Milan seeks a Brand Manager to develop and manage marketing strategies for product introduction and growth. You will lead cross-functional teams, localize global communications, and drive compliance with market regulations. The ideal candidate has extensive brand management experience and knowledge of the haemophilia sector, along with strong analytical skills. Full-time position with no remote work options.

Competenze

• Extensive experience in brand management.
• Deep knowledge of haemophilia therapeutical area.
• Good written and spoken English.

Mansioni

• Develop and implement local marketing plans and strategies.
• Localize global key messages for Brand communication.
• Lead cross-functional team to identify new business opportunities.
• Drive Brand Plan tactics implementation and KPIs.
• Build network with stakeholders to manage customer relationships.

Conoscenze

Digital Marketing

Management Experience

Analysis Skills

Market Research

Project Management

Product Management

Branding

Formazione

Relevant university degree in field

Strumenti

Microsoft Powerpoint

Descrizione del lavoro

The Brand managers role is to develop and manage a complete marketing program for the successful introduction marketing and sales of products in the assigned territory. Is is also to continuously review and analyze sales & products trends to ensure continued overall profitable growth and marketing position as well as interface with all departments to ensure the continuous flow of information regarding current and future marketing opportunities.

Job Responsibilities

• Develop and implement local marketing plan strategies and tactics accordingly with Global Brand Plan of Haemophiliato ensure achievement of its operative plan goals.
• Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication in compliance with the Italian law.
• Collect local commercialization needs customer insights and market / competitors perspectives into global strategy development through appropriate channels
• Lead the Brand cross-functional team (BOOST) to identify new business opportunities insights solutions to present to Leadership Team
• Cooperating with NSM and KAMs in preparing the Account Plans and support their implementation.
• Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance
• Lead involvement in National Congresses local events and initiatives working to support the Sales team
• Build network with stakeholders in collaboration with Commercial team Medical Patient Access & CE&C team to manage customer relationships on a Country scale (at least 20% of work time in the field)
• Ensure Local training for Sales Force together with Medical Team & other functions.
• Act in the role in accordance with SOBI Policies SOPs and in compliance with the Italian Law
• Secure the alignment of the Demand plans for assigned product(s) in the MKT with an high adherence on the accuracy requirement.
• Secure the alignment of the A&P budget spending according to the phasing finance in the plan

Qualifications

• Relevant university degree in field
• Extensive experience in brand management
• Deep knowledge of haemophelia therapeutical area
• Good written and spoken English

Remote Work: No

Employment Type: Full-time

Key Skills

• Digital Marketing
• Marketing
• Management Experience
• Profit & Loss
• Analysis Skills
• Microsoft Powerpoint
• Market Research
• Project Management
• Product Management
• P&L Management
• Product Development
• Branding

Experience: years

Vacancy: 1