Brand Manager Haematology Aspaveli

Sobi; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading biopharmaceutical company in Milan is seeking a Marketing Manager to develop and manage a marketing program for product introduction. The ideal candidate will have at least 3 years in marketing within the rare disease sector, with strong cross-functional collaboration skills. This full-time role does not support remote work but offers a dynamic environment for professional growth and strategic involvement.

Competenze

• Recent haematology / Rare disease / nephrology experience in a marketing role for a minimum of 3 years.
• Brand management experience minimum 3 years.
• Fluency in written and spoken English.

Mansioni

• Develop and implement local marketing plan strategies and tactics according to the Global Brand Plan.
• Lead the Brand cross-functional team (BOOST) to identify new business opportunities.
• Secure the alignment of the Demand plans for assigned product(s).

Conoscenze

Digital Marketing

Management Experience

Analysis Skills

Project Management

Cross-cultural leadership

Formazione

University degree level education medical / science based

Strumenti

Microsoft Powerpoint

Excel

Descrizione del lavoro

Overview

Develop and manage a complete marketing program for the successful introduction marketing and sales of brand in scope. Collaborate with all departments to ensure an effective alignment on information solutions co-creation and identification of current and future business opportunities. Review and analyze sales trends to monitor a continued overall profitable growth and marketing position as well as timely identify possible areas of improvement. Inform and keep informed organization on vital activities that affect objectives and goals of division. Responsible for planning and executing the marketing plan within the approved operating expenses level. Ensure good accuracy for the Demand Plan.

Responsibilities

• Develop and implement local marketing plan strategies and tactics according to the Global Brand Plan
• Liaise with Global team and contribute to develop the launch and marketing strategy and tactical plan of assigned product(s)
• Sharpen and adapt the local commercialization strategy and tactics based on customer insights and market / competitors perspectives and ensure key information are included into global strategy development
• Lead the Brand cross-functional team (BOOST) to identify new business opportunities insights solutions to implement
• Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication in compliance with the Italian law
• In coordination with NSM and KAMs prepare the Account Plans and support their implementation
• Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance
• Lead involvement in National Congresses local events and initiatives working to support the Sales team
• Build network with stakeholders in collaboration with Commercial team Medical Patient Access & CE&C team to manage customer relationships on a Country scale
• May act as MRP owner
• Ensure Local training for Sales Force together with Medical Team & other functions
• Act in the role in accordance with SOBI Policies SOPs and in compliance with the Italian Law
• Secure the alignment of the Demand plans for assigned product(s) in the MKT with a high adherence on the accuracy requirement
• Secure the alignment of the A&P budget spending according to the phasing finance in the plan

Qualifications

• University degree level education medical / science based
• Recent haematology / Rare disease / nephrology experience in a marketing role for a minimum of 3 years
• Brand management experience minimum 3 years
• Strong cross-cultural leadership effective communication and team working skills
• Multi-stakeholder project management and leadership experience delivering results on time and within budget
• Flexibility ability to manage change and operate in an environment of uncertainty
• Demonstrable customer relationship management experience
• Life cycle management

Additional Information

• Skills / Knowledge / Languages
• Fluency in written and spoken English
• Additional European language skills is an advantage
• Proficient IT skills in PowerPoint Excel and Word
• Adept in using MS Teams

Personal Attributes

• Required : Cross cultural awareness effective communication and team working skills good interpersonal and social skills
• Flexibile / agile with an ability to manage change operate in an environment of ambiguity and be solution-focused
• Indirect leadership capabilities ability to influence motivate and delegate without a direct leadership mandate
• Project management experience
• Excellent planning organising and coordination skills
• Demonstrate embrace and align with the companys values (Care Ownership Ambition Urgency and Partnership)
• Ability to control and flourish in an environment of ambiguity uncertainty and stressful situations
• Solid strategic and business acumen
• Significant track record of demonstrated personal leadership with ability to influence lead and get the job done without line authority and in all conditions
• Cross cultural working appreciation and experience
• Knowledgeable in medical and technical aspects
• Autonomy entrepreneurship attitude and proactivity
• Solution-oriented and pragmatic attitude
• Effective communication and team working skills
• Personal transparency candour and full integrity

Desired

Ability to see the big picture

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Experience

years

Vacancy

1