Brand Leader

Roche; Monza; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A global healthcare innovator in Monza is seeking a Brand Manager to lead product strategy within the Neuroscience Integrated Squad. You will collaborate with marketing and international teams, focusing on brand development and performance analysis. The ideal candidate has a university degree, 2-3 years of marketing experience in pharma, and strong communication skills in Italian and English. Join us to make a significant impact in healthcare.

Competenze

• 2-3 years of marketing experience in Pharma/Diagnostics.
• Proven ability to collaborate beyond teams and borders.
• Fluent knowledge of both Italian and English languages.

Mansioni

• Develop and execute brand strategy for business growth.
• Drive the implementation of the brand plan, focusing on customer-centric excellence.
• Use data and analytics to evaluate brand campaign effectiveness.

Conoscenze

Teamwork

Brand Strategy

Customer Experience Management

Data Analysis

Creativity and Innovation

Formazione

Scientific or Business University Degree

Descrizione del lavoro

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

Position

Within the Neuroscience Integrated Squad, reporting to the Neuroscience ISL of Roche Pharma Italy, you will lead product/indication strategy and initiatives, in constant collaboration with the marketing team, squad members and International teams, while sensing external ecosystems.

Key Responsibilities

• Develop and Execute Brand Strategy: Define the long-term vision, mission, positioning, and value proposition of the brand to drive business growth;
• Developing the brand plan and drives its tactical implementation, being customer centric and striving for excellence;
• Creating value with projects, campaigns and materials, evolving from promoting medicines towards much more partnering, innovating and leading;
• Leveraging omni-channel approaches and digital assets to deliver brand support and value-offerings;
• Sharing knowledge and leverages information both at local level and within the network;
• Together with the internal and external stakeholders, developing robust assumptions for market development and brand forecast;
• Performance Analysis: Use data and analytics to evaluate the effectiveness of brand campaigns and strategies, making data-driven recommendations for continuous improvement.

Required Skills

• Teamwork;
• Brand Strategy;
• Customer Experience Management;
• Data Analysis;
• Creativity and Innovation.

Key Competencies

• Strong communication skills;
• Creative and collaborative mindset;
• Analytical skills;
• Leadership and accountability;
• Able to adapt quickly and cope with change and uncertainty;
• Fluent knowledge both of Italian and English languages (both written and spoken).

Qualifications

• Scientific or Business University Degree;
• 2-3 years of marketing experience in Pharma / Diagnostics;
• Proven ability to collaborate beyond teams and borders.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.