Brand Leader

F. Hoffmann-La Roche AG; Monza; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading healthcare company based in Monza is seeking a Brand Leader to drive product strategy and initiatives within their Neuroscience Integrated Squad. The role involves developing brand plans, implementing strategies, and utilizing data analytics for performance analysis. Ideal candidates have 2-3 years of marketing experience in Pharma or Diagnostics and are fluent in Italian and English.

Competenze

• 2-3 years of marketing experience in Pharma / Diagnostics.
• Fluent knowledge of both Italian and English languages (written and spoken).
• Proven ability to collaborate beyond teams and borders.

Mansioni

• Define the long-term vision, mission, positioning, and value proposition of the brand.
• Develop and implement brand strategies and tactical plans.
• Leverage omni-channel approaches and digital assets.
• Use data and analytics to evaluate brand campaigns and make improvements.

Conoscenze

Teamwork

Brand Strategy

Customer Experience Management

Data Analysis

Creativity and Innovation

Formazione

Scientific or Business University Degree

Descrizione del lavoro

Brand Leader page is loaded## Brand Leaderlocations: Monzatime type: Full timeposted on: Posted Todaytime left to apply: End Date: November 1, 2025 (10 days left to apply)job requisition id: 202510-127159At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.### ### The Position**Within the Neuroscience Integrated Squad, reporting to the Neuroscience ISL of Roche Pharma Italy, you will lead product/indication strategy and initiatives, in constant collaboration with the marketing team, squad members and International teams, while sensing external ecosystems.****KEY RESPONSIBILITIES*** **Develop and Execute Brand Strategy: Define the long-term vision, mission, positioning, and value proposition of the brand to drive business growth;*** **Developing the brand plan and drives its tactical implementation, being customer centric and striving for excellence;*** **Creating value with projects, campaigns and materials, evolving from promoting medicines towards much more partnering, innovating and leading;*** **Leveraging omni-channel approaches and digital assets to deliver brand support and value-offerings;*** **Sharing knowledge and leverages information both at local level and within the network;*** **Together with the internal and external stakeholders, developing robust assumptions for market development and brand forecast;*** **Performance Analysis: Use data and analytics to evaluate the effectiveness of brand campaigns and strategies, making data-driven recommendations for continuous improvement.****REQUIRED SKILLS*** **Teamwork;*** **Brand Strategy;*** **Customer Experience Management;*** **Data Analysis;*** **Creativity and Innovation.****KEY COMPETENCIES*** **Strong communication skills;*** **Creative and collaborative mindset;*** **Analytical skills;*** **Leadership and accountability;*** **Able to adapt quickly and cope with change and uncertainty;*** **Fluent knowledge both of Italian and English languages (both written and spoken).****QUALIFICATIONS*** **Scientific or Business University Degree;*** **2-3 years of marketing experience in Pharma / Diagnostics;*** **Proven ability to collaborate beyond teams and borders.**# Who we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.Let’s build a healthier future, together.**Roche is an Equal Opportunity Employer.**