Brand Image Manager

Experteer Italy; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A luxury fashion brand in Milan is seeking a Brand Marketing Image Manager to oversee brand representation and operations. The ideal candidate has at least 5 years of experience, strong project management skills, and is fluent in both Italian and English. This role emphasizes attention to detail and collaboration across teams, making it critical for successful brand initiatives.

Competenze

• At least 5 years of experience in a similar role.
• Experience in brand management or retail environments.
• Fluency in Italian and English, both spoken and written.

Mansioni

• Lead coordination of brand marketing operations.
• Manage marketing budgets and operational calendars.
• Maintain brand guidelines and identity across all channels.

Conoscenze

Project management

Organizational skills

Collaboration

Communication

Detail-oriented mindset

Strumenti

Microsoft Excel

Descrizione del lavoro

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Brand Marketing Image Manager in Milan to contribute to our proud legacy and help shape our vibrant future. What makes you, makes Zegna

The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.

BASIC PURPOSE OF THE JOB

We are looking for a proactive and detail-oriented Brand Marketing Image Manager to join our Brand Marketing team. In this hands‑on role, you will lead and coordinate the operational aspects of brand marketing, ensuring consistent brand representation across all touchpoints, drive operational efficiency, and contribute directly to the success and impact of our brand initiatives.

What makes up your day

Step into a hands‑on, minds‑on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

• Operation Planning
  • Develop and maintain an integrated marketing operations calendar.
  • Manage marketing budgets, ensuring efficiency and alignment with strategic priorities.
  • Organize and coordinate key events, including the Marketing Summit.
• Brand Guidelines & Identity
  • Maintain and enhance logo architecture, visual assets, and brand book.
  • Develop and manage glossary, color palettes, fonts, and other branding tools.
  • Manage and maintain the brand's physical Material Library.
  • Take full ownership of Brand Guidelines across all retail formats (RTM, WHS, OUTLET).
  • Coordinate briefs and development of in‑store tools, working closely with internal and external stakeholders.
  • Ensure consistent brand representation across store design and marketing materials.
• Tools & Delighting
  • Lead end‑to‑end management of Delight and Packaging projects.
  • Manage projects related to packaging and SOPs to ensure high‑quality delivery.
  • Collaborate across teams to guarantee consistency and excellence in all touchpoints.
  • Ensure alignment with internal teams and external partners, maintaining a high standard of execution across all touchpoints.
  • Map and manage marketing tools to ensure compliance with brand strategy and guidelines.
  • Support journey development, project management, and performance tracking.
  • Coordinate with Retail Operations, Brand, Merchandising, and Purchase Office to develop all activities related to packaging, labels, and in‑store tools.

What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company.

For this role, we’re looking for someone with:

• At least 5 years of experience in a similar role.
• Proven experience in project management, ideally in brand or retail environments.
• Excellent organizational and time management skills.
• Strong collaboration and communication abilities across multiple functions.
• Experience in paper, packaging, and materials production, including supplier negotiation and coordination.
• Italian Mothertongue and Fluent English (both spoken and written).
• Proficiency in Microsoft Excel.
• Ability to manage multiple projects simultaneously with a practical, solution‑oriented mindset.
• A keen eye for detail and a creative approach to problem‑solving.

What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready‑to‑wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand. Through our vertically‑integrated, sheep‑to‑shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.