Brand Communications Manager

nss; Milano; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading consumer electronics company in Milan is seeking an experienced Brand and Communications Manager. This role focuses on developing marketing strategies, managing content creation, and enhancing brand awareness. The ideal candidate will have over 7 years of experience in a similar role, preferably within the consumer electronics market, and must possess strong strategic thinking and communication skills. The position offers full-time employment with opportunities for professional growth.

Competenze

• 7+ years of experience in the same role, preferably in the Consumer Electronics market.

Mansioni

• Develop and implement marketing strategies aligned with sales objectives.
• Create and manage content for various platforms.
• Develop and execute marketing campaigns across digital and traditional channels.
• Oversee brand identity and ensure consistency in communications.
• Build relationships with media contacts for positive coverage.

Conoscenze

Strategic thinking

Strong written and verbal communication

Content creation and editing

Project management

Data analysis

Leadership

Crisis communication

Descrizione del lavoro

Our company: Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier. TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z. We are official partner of the Italian National Football Team and global partner of the Olympics International Committee. TCL’s slogan or signature, « The Creative Life », sets the tone. Our strengths:

• Taste for challenge of all teams
• High development ambitions
• Industrial vertical integration
• European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux)

For more information, kindly visit our website.

ABOUT THE ROLE

Brand and Communications Manager will develop and implement strategies to enhance brand awareness and loyalty, creating and managing content for various platforms, and oversees all internal and external communications. Key duties include developing and executing marketing campaigns, managing media relations, analyzing market trends, and ensuring brand consistency across all channels.

RESPONSIBILITIES

• Strategy and planning: Develop and implement overarching marketing, brand, and communication strategies aligned with sales objectives covering both consumer and business channels.
• Content creation: Create and manage content for websites, social media, press releases, newsletters, and other marketing materials.
• Campaign management: Develop, manage, and execute integrated marketing and advertising campaigns across digital, social, and traditional channelsli>
• Brand management: Oversee all aspects of the company's brand identity and ensure consistency across all communications channels.
• Media relations: Build and maintain relationships with media contacts to secure positive media coverage and manage public relations activities.
• Market analysis: Monitor market trends, consumer behavior, and the competitive landscape to inform strategy and tactics.
• Internal communications: Manage internal communications to ensure employees are informed and aligned with company messaging.
• Budget management: Define and manage budgets for social media, PR and communications activities according to each category business plan.
• Stakeholder collaboration: Work with cross-functional teams, such as marketing, product, and sales, to ensure consistent messaging and achieve shared goals.

QUALIFICATIONS

The ideal candidate must have:

• +7 years experience in same role preferably in CE market including Business channels

REQUIRED SKILLS

• Strategic thinking
• Strong written and verbal communication
• Content creation and editing
• Project management
• Data analysis
• Leadershipi>
• Crisis communicationi>

PAY RANGE AND COMPENSATION PACKAGE

The offer is addressed to candidates in compliance with Legislative Decree 198/2006 and Legislative Decrees 215/2003 and 216/2003.

EQUAL OPPORTUNITY STATEMENT

We are committed to diversity and inclusivity.

Seniority level: Associate

Employment type: Full-time

Job function: Sales, Supply Chain, and Project Management

Industries: Appliances, Electrical, and Electronics Manufacturing