Brand Activation & Shopper Experience Lead

Mars, Incorporated and its Affiliates; Milano; In loco; EUR 10.000 - 30.000; Tempo pieno

Descrizione del lavoro

A leading global consumer goods company is seeking a Brand Activation Specialist in Milano, Italy. The role involves defining brand activation strategies, executing comprehensive plans, and driving consumer engagement. Key responsibilities include developing impactful POS materials and collaborating with internal teams to achieve sales objectives. The ideal candidate has a strong background in brand management and market knowledge.

Competenze

• Experience in brand strategy support and execution.
• Strong skills in activation planning and execution.
• Ability to drive local brand equity activation ideas.

Mansioni

• Define activation strategy and execute plans for the assigned brand.
• Develop and deploy activation materials.
• Collaborate with cross-functional teams to enhance brand engagement.

Conoscenze

Category and Market Knowledge

Customer Focus

Interpersonal Savvy

Plans and aligns

Drives results

Shopper experience design

Convert insights into action

Descrizione del lavoro

A leading global consumer goods company is seeking a Brand Activation Specialist in Milano, Italy. The role involves defining brand activation strategies, executing comprehensive plans, and driving consumer engagement. Key responsibilities include developing impactful POS materials and collaborating with internal teams to achieve sales objectives. The ideal candidate has a strong background in brand management and market knowledge.