B2B Marketing & Communications Manager

Experteer Italy; Vimercate; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading marketing firm in Vimercate is seeking a B2B Marketing & Communications Manager to define and execute their go-to-market plan. The role requires strong experience in B2B marketing with analytical skills, effective communication in English and Italian, and hands-on experience in digital and event marketing. This is a full-time position providing an opportunity to drive brand impact in Italy.

Competenze

• Proven experience in B2B marketing preferred.
• Ability to juggle multiple initiatives in a fast-paced environment.
• Strong communicator in English and Italian.

Mansioni

• Define and execute the go-to-market plan for Concentrix Italy.
• Partner with sales and account management teams.
• Manage end-to-end B2B campaigns and analyze marketing performance.

Conoscenze

B2B marketing experience

Project management

Strong communication skills

Digital marketing

Event marketing

CRM and marketing automation tools

Analytical skills

Strumenti

Salesforce

Marketo

Descrizione del lavoro

Concentrix is looking for a B2B Marketing & Communications Manager to join our team in Italy!

In this role, you'll shape and execute our go-to-market plan, working across digital, content, events, and campaigns. Working closely with the local in-country team, as well as with the EMEA and Global Marketing teams, you will ensure that Italy's positioning is consistent, impactful, and fully aligned with our global brand strategy.

Key Responsibilities

• Define and execute the go-to-market plan for Concentrix Italy, adapting global and regional initiatives to the local market.
• Partner with sales and account management teams to design marketing campaigns that support pipeline growth and client engagement in key sectors.
• Collaborate with EMEA and Global Marketing teams to ensure the Italian market is represented, while aligning with global brand and messaging.
• Manage end-to-end B2B campaigns, from planning to measurement, leveraging digital, events, content, and partnerships.
• Lead external communications, fostering relationships with key media in Italy and strengthening our brand presence through PR and thought leadership initiatives.
• Analyze marketing performance and provide insights to continuously optimize strategies.

What we're looking for and key skills

• Proven experience in B2B marketing - preferred, but not mandatory, within technology or consultancy industries.
• Strong project management capabilities and collaborative mindset, able to juggle multiple initiatives in a fast-paced, matrixed environment
• Strong communicator, both in English and Italian, able to influence stakeholders at different levels.
• Hands‑on experience in digital marketing (LinkedIn campaigns, lead generation)
• Experience in event marketing (industry conferences, client events, webinars)
• Ability to work with CRM and marketing automation tools (Salesforce, Marketo or similar)
• Solid analytical skills to measure campaign ROI and optimize performance

If you're ready to make an impact and drive our brand forward in Italy, we'd love to hear from you!

Location

ITA Vimercate - Via Torri Bianche, 7 - Vimercate

Other Details

Language Requirements:

Time Type: Full time

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