Brand Leader Renal

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Summary

As the Brand Leader for Renal, you will integrate a long-term strategic vision with the execution of the Tactical Plan. Your role will involve maintaining a strong focus on key objectives and market priorities, guiding competitive positioning, and serving as a reference point for all internal and external stakeholders. You will play a central role in coordinating the Brand Team and fostering synergy among the cross-functional team (including access, medical, and sales). Additionally, you will collaborate closely with the sales team to ensure that messages and campaigns are impactful and effectively implemented in the field.

Summary

As the Brand Leader for Renal, you will integrate a long-term strategic vision with the execution of the Tactical Plan. Your role will involve maintaining a strong focus on key objectives and market priorities, guiding competitive positioning, and serving as a reference point for all internal and external stakeholders. You will play a central role in coordinating the Brand Team and fostering synergy among the cross-functional team (including access, medical, and sales). Additionally, you will collaborate closely with the sales team to ensure that messages and campaigns are impactful and effectively implemented in the field.

About The Role

Key responsibilities:

Your Responsibilities Include, But Are Not Limited To

• Prepare content of Integrated Brand Teams and Launch Teams.
• Be responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identify area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities
• Monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Collaborate with Marketing and Medical teams to maximize activities
• Scout centers, KOLs and OLs by disease within assigned territory
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
  
  

Essential Requirements

• Scientific or Economic Degree
• Previous marketing experience
• A previous experience in the therapeutic area will be considered a plus
• A previous experience in sales will be considered a plus
• Cross Cultural Experience.
• Project Management.
• Operations Management and Execution.
• Italian and English on a fluent level
  
  

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Pharmaceutical Manufacturing

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