Group E-Shop Manager

STIGA is a leading European manufacturer and distributor of lawnmowers and power garden equipment, with over 90 years of experience in the market.

We are consistently curious, conscious of trends, inspiring, and visionary – just like our customers.

We are seeking a highly motivated Group E-Shop Manager to join our Group e-Commerce team based in Castelfranco Veneto (TV).

The B2C Online Shop Manager will be responsible for managing and developing all our B2C Online Shops in Europe (11 Countries).

She / He will also play a role in the commercial strategy and development of our B2C business.

Job functions include Shop Management, promotional planning, customer sales data analysis, development and execution of online sales activations, coordination with performance marketing and CRM, optimization of marketing / Sales Funnel and onsite customer journey / UX, sales forecasting, and demand planning. Align order flow with back office.

Key Responsibilities

You are responsible for managing all commercial aspects of our online stores and assume a high level of personal responsibility for sales targets, planning of country-specific products portfolios, and ensuring the availability of goods to achieve high growth targets.

• You will coordinate the activities on performance marketing and optimizing the relevant KPIs.

KPIs

• You develop digital marketing and sales activities for customer acquisition and activation together with the team and external partners.

Customer Experience & Optimization

• You analyze the customer journey in the store and derive appropriate strategies and measures to create personalized shopping experiences for our customers. For a positive user experience, you proactively and continuously improve the design (UX and UI).

• You identify potentials and trends for the optimization and further development of online channels, which you purposefully drive forward. You analyze and optimize the on-site search as well as the product placement.

• You monitor with a critical eye and define our business KPIs with a focus on traffic and conversion goals and contribute new ideas.

• You’ll play a pivotal role in all the S&OP processes for the Eshop stock availability.

• You will interface between IT, Marketing, and Sales, coordinate with our external partners, service providers, and agencies, and work closely with internal departments. You proactively initiate new store functionalities with the relevant departments.

Qualifications include a successfully completed commercial or technical degree or a completed specialist training course with e-commerce relevance, 3-5 years of professional experience in online store management or e-commerce (ideally in the consumer goods industry), experience in SEO and SEA, project management experience in IT, proficiency with CMS and e-commerce systems (prior knowledge of Magento 2.0 is a plus), experience as a platform owner in an agile environment, analytical and KPI-driven working style, understanding of technical interfaces, and proficiency in English.

Mindset and Interpersonal Skills

• Attention to detail and use of relevant facts for decision-making.
• Engaging relevant stakeholders with information to make informed decisions.
• Thinking like an owner, prioritizing effectively, and taking swift action.
• Accountability and driving delivery through regular cadence.
• Challenging constructively, asking tough questions, and encouraging high performance.