Digital Advertising Specialist

Company Description

New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.

At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Our primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics at every moment of contact and relationship between the brand and the consumer.

At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding Retail involves comprehending the cognitive processes behind purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies that offer value to clients and users.

Building the future of Retail is our guiding goal.

Our Retail focus spans mainly three industries:

Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer

Retex’s industries intersect with its practices:

• Tech
• Digital & Business Performance
• Marketing & Communication
• Service Operations

Position

We have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect role for you! As our new Digital Advertising Specialist, you will dive deep into online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.

The Role You Will Play :

1. Client Revenue Maximization: Support clients in maximizing revenue while optimizing ROI of advertising investments. Help define advertising strategies for paid search and programmatic advertising.
2. Campaign Implementation: From keyword and product research to campaign creation on Amazon Advertising, implement strategies. Manage pay-per-click/search and programmatic campaigns, optimizing performance to improve ROAS, clickthrough, conversion rate, search ranking, discoverability, and visibility on Amazon.
3. Performance Analysis: Analyze and monitor campaign performance, providing insights and recommendations to exceed expectations. Use data-driven approaches for decision-making and optimization.
4. Budget Management: Manage advertising budgets and forecast key metrics like sales growth and ROAS, ensuring strategic allocation of investments.
5. Innovation and Adaptability: Stay updated on Amazon Advertising features and integrate new tools into strategies to add value.

Requirements

While not all are mandatory, the ideal candidate would possess:

1. 1-2 years of experience in advertising, marketing, or e-commerce, with digital advertising, campaign monitoring, optimization, and data analysis being a plus.
2. Proficiency in Excel and PowerPoint. Experience with Amazon Advertising Platform is preferred.
3. Excellent communication skills for effective collaboration and sharing insights.
4. Strong attention to detail, proactivity, and motivation to manage multiple tasks efficiently.
5. Fluency in Italian and English; knowledge of French is a plus.

Other Information

Our team values diversity and inclusion, offering a supportive environment for growth and development. We believe in fostering an environment where individuals can experiment and expand their horizons, which benefits both personal satisfaction and collective success. Retex is proud to be a Società Benefit and an equal-opportunity workplace.

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