Eme Marketing Manager - Sepsis (M / F)

Join a global leader in in vitro diagnostics

bioMérieux is a world leader in the field of in vitro diagnostics, with nearly 60 years of experience in developing innovative solutions to improve public health. Our teams are spread across 45 countries and serve 160 countries through a large distribution network.

Come and join a family-owned global company with a long-term vision and a human-centered culture.

Responsibilities of the Regional Marketing Manager Sepsis Solution

Reporting to the EME Clinical Marketing VP, you will be responsible for driving and supporting EME clusters and subsidiaries in implementing the Sepsis Solution marketing strategy to maximize business results, aligned with global guidelines. You will act as a key interface between global marketing teams and regional/local marketing teams, translating global strategies into market-specific actions.

This position is based in EME with approximately 30-50% travel.

Main responsibilities include:

1. Sepsis Solution
   • Demonstrate deep knowledge of the bioMérieux suite supporting Sepsis Solution, including key products like ultrafast workflow SPECIFIC REVEAL and VIRTUO, and understand their differentiation versus competitors.
   • Support the positioning of synergistic product lines such as BIOFIRE BCID2 for cross-selling opportunities.
   • Lead the launch of SPECIFIC REVEAL in EME, ensuring rapid adoption and customer conversion from evaluation to routine use.
   • Coordinate with various teams to integrate commercial efforts for Sepsis Solution products.
   • Leverage medical affairs to provide evidence and data supporting product value propositions.
   • Collaborate with global teams to deliver effective training to sales and marketing teams.
2. Full Potential and Other Initiatives
   • Participate in cross-selling and new product introduction initiatives, especially for SPECIFIC REVEAL.
   • Support subsidiaries in introducing new products and identifying new business opportunities.
   • Assist in implementing other cross-functional projects.
3. Marketing Plan
   • Help build and monitor marketing plans for clusters and subsidiaries, following the Marketing Plan 4 Impact framework.
   • Provide market insights and data to global teams to address regional needs.
4. Communication and KOL Management
   • Support communication events related to Sepsis Solution.
   • Maintain relationships with regional KOLs, supported by medical affairs.
5. Market Knowledge
   • Gather and share market, competition, and regulatory insights with sales and marketing teams.
6. EME Clinical Marketing Community
   • Foster information sharing, best practices, and training within the community.
   • Recommend organizational improvements to enhance impact.
7. Business Performance & Budget
   • Contribute to budget and strategic planning.
   • Monitor business performance and provide feedback.
   • Support forecasting and supply chain alignment.
8. Ambassadorship
   • Represent bioMérieux EME internally and externally.