Trade Marketing Specialist Laundry - Italy

ABOUT THE JOB

We are looking for a Trade Marketing Specialist Laundry to join the Italian sales company's Marketing and Business Development team.

ABOUT YOUR TASKS

• Develop and execute local trade marketing plans according to sales priorities
• Translate marketing strategies (brand initiatives and launch plans) into customized marketing plans by channel / trade partner
• Gather market insights to set priorities, price, promo and product mix activities and contribute to design the commercial strategy
• Create pricelists, keep up-to-date all pricelist tools (app, pdf etc)
• Create or adapt targeted marketing materials, technical sheets, brochures and promotions for dealers and other trade partners
• Implement POS materials ensuring optimal representation for brands, and visibility for dealers
• Support the dealer network with local trade shows, conferences, demos and other events
• Monitor KPI to share insights and propose new initiatives
• Execute product launches communication and 360 journey assets
• Prepare and deliver training programs to dealers, in collaboration with local marketing and sales organisations
• Work closely with the Laundry Business Areas' Marketing & Product organization to ensure toolkits & assets meet local requirements
• Make sure to stay in sync with the local Food Service marketing team and foster a culture of teamwork within a dynamic environment that supports everyone's success

ABOUT YOU

• Bachelor’s or Master’s degree in marketing, communication or a related discipline
• At least 2 years of professional experience in B2B marketing, in an international environment
• Familiarity with Laundry and previous experience with Salesforce CRM platform will be a plus
• Excellent written and verbal communication skills
• Creative approach
• Fluent in Italian and professional English Digital proficiency

REQUIRED COMPETENCES

• Customer Obsessed - you are focused on delivering value to the customers, both internal and external
• Trustworthy - you are accountable and deliver on your commitments. You welcome healthy debates and honest conversations. You are honest - especially about your mistakes and learn from your setbacks. You collaborate and enable others to deliver.
• Bold - You take action to deliver better outcome. You seek diversity and inclusion by actively pursuing diverse perspectives and creating an inclusive environment. You bring new ideas to the table and take risks with confidence, supporting courageous decision-making that inspires progress and growth.
• Sustainable - You consider the growth and development of our people to be as important as preserving our environment and take decisions that reflect our effort to build a better future. You always act ethically.

ABOUT OUR BENEFITS :

• Fair compensation and benefits package in line with the market
• Flexible hybrid workplaces that include remote and in-office roles
• Room to express your potential, develop and strengthen your competences
• Continuous learning opportunities
• About the Electrolux Professional Group