Social Manager

Define, implement, and manage an integrated and effective Social Media & Online communication campaigns aimed to support Samsung products promoting and marketing, ensuring quality and cost standards.

Role and Responsibilities

• Define the social strategy for the Samsung Italy channels according to global guidelines and local priorities (FB, IG, TikTok, LinkedIn, Pinterest)
• Develop and implement a Product Engagement Document (PED) for specific divisions following the "one Samsung" approach
• Create and execute cross-division influencer strategies for product launches, brand activations, and HQ activities
• Implement effective live commerce strategies on social channels
• Produce reports to demonstrate the success of activities carried out
• Coordinate with Samsung partner agencies active on digital properties
• Develop communication plans and reporting (qualitative and quantitative) with the digital media team, focusing on specific KPIs
• Define and execute compliant yet innovative social media strategies across owned channels aligned with marketing strategies and KPIs
• Establish social customer management strategies and guidelines, ensuring alignment with BU teams
• Collaborate with Marcom teams to create integrated communication materials for product launches and campaigns, meeting division needs and corporate guidelines
• Manage live social activities during major Samsung events to generate online buzz, engaging with influencers and consumers in real-time
• Manage external social media teams (agencies), providing guidance and regular alignment
• Propose and oversee digital and social special projects and innovative social platforms
• Select appropriate agencies, optimize costs, and measure ROI on campaigns
• Define tools and methods to evaluate the ROI of communication initiatives

Requirements

• Extensive knowledge of marketing strategies, techniques, and concepts
• Ability to craft storytelling for ongoing communication
• Strong relationships with key opinion leaders, journalists across tech, lifestyle, and fashion industries
• Deep understanding of social media channels and their dynamics, including targeting and social buying
• Creative, detail-oriented, and an excellent communicator capable of motivating teams
• Flexible, resilient, proactive, diplomatic, and patient
• Clear and influential communication skills at all levels
• Strong interpersonal skills and cultural awareness
• Effective team leadership and drive for success
• Pragmatic approach to planning and projects
• Educational background: Master’s degree in Marketing Communication
• Professional experience: 10+ years in brand marketing roles with proven leadership
• Ability to work under pressure in fast-paced environments