Digital Advertising Specialist

Company Description

New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.

At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of contact and relationship between the brand and the consumer.

At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding Retail means understanding the cognitive processes behind purchasing behaviors, recognizing social and market changes, and applying ideas, paths, and technologies that offer value to clients and users.

Building the future of Retail guides all our actions.

Our Retail focus spans mainly three industries:

Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer

Retex’s industries intersect with its practices:

• Tech
• Digital & Business Performance
• Marketing & Communication
• Service Operations

Position

We have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and data-driven, this is the perfect role! As our new Digital Advertising Specialist, you will explore online marketing deeply, playing a key role in optimizing our clients' advertising investments and supporting their growth.

The Role You Will Play :

1. Client Revenue Maximization: Support clients in maximizing revenue and optimizing ROI of advertising investments. Define advertising strategies for paid search and programmatic advertising.
2. Campaign Implementation: Conduct keyword and product research, create campaigns on Amazon Advertising platform, manage and optimize pay-per-click/search and programmatic campaigns to improve ROAS, clickthrough, conversions, search ranking, and visibility.
3. Performance Analysis: Monitor and analyze campaign performance, provide insights, and make data-driven adjustments to exceed expectations.
4. Budget Management: Manage advertising budgets, forecast sales growth and ROAS, ensuring strategic allocation of investments.
5. Innovation and Adaptability: Keep updated with Amazon Advertising features and integrate new tools into strategies for added value.

Requirements

While not all are mandatory, the ideal candidate would possess:

1. 1-2 years of experience in advertising, marketing, or e-commerce, with a focus on digital advertising, campaign monitoring, and data analysis.
2. Proficiency in Excel and PowerPoint; experience with Amazon Advertising Platform is a plus.
3. Excellent communication skills for effective collaboration across teams.
4. Strong attention to detail, initiative, organization, and motivation.
5. Fluent in Italian and English; knowledge of French is a plus.

Other information

Join Retex and explore new growth opportunities. We foster an environment of experimentation, diversity, and inclusion, and are proud to be a Società Benefit that offers equal opportunities to all.

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