Digital PR & Brand Strategist | Luxury Hospitality Group | Florence
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Digital PR & Brand Strategist | Luxury Hospitality Group | Florence, Florence
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Client:
Antal International
Location:
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
8174c56828af
Job Views:
3
Posted:
29.06.2025
Expiry Date:
13.08.2025
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Job Description:
Job Description
A leading and fast-evolving luxury brand in the hospitality and lifestyle sector is seeking a Digital PR & Brand Strategist to support the development and execution of its digital communication strategy. The company operates in a high-end, international context and is known for its refined aesthetic, innovation, and attention to detail.
The ideal candidate is highly creative, strategic, and experienced in building strong brand narratives and managing digital visibility across platforms. A strong passion for storytelling, digital trends, and engaging content creation—particularly on social media—is essential for this role.
Key Responsibilities:
Develop and manage creative content strategies for social media platforms (Instagram, TikTok, LinkedIn), ensuring alignment with the brand identity and tone of voice
Plan and execute digital PR campaigns to increase brand visibility and awareness
Create and implement original storytelling aligned with brand positioning and business goals
Build and maintain strong relationships with digital media outlets, influencers, and key stakeholders
Monitor and report on campaign performance, analyzing KPIs and adjusting strategies accordingly
Stay current with digital trends, tools, and best practices in the luxury and hospitality industries
Work closely with leadership and creative teams to ensure consistency in messaging and brand presence
Oversee online reputation and ensure cohesive communication across all digital channels
Candidate Profile:
Bachelor’s degree in Marketing, Communication, or related field (preferred)
Minimum of 4 years of experience in digital PR and brand strategy, preferably within the luxury hospitality or lifestyle sectors
Fluent in both Italian and English (mandatory)
Excellent communication and writing skills
Strong visual sensitivity and creative mindset
Ability to manage multiple projects simultaneously and meet tight deadlines
Proficient in SEO principles and content marketing strategies
Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Premiere, etc.)
Valid driving license and willingness to travel frequently
What’s Offered:
Collaboration with a high-profile international brand
A dynamic and creative environment focused on premium positioning
Exposure to impactful, high-end projects
Opportunities for growth and collaboration across various creative areas
Please include your portfolio in the CV
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