Marketing Specialist

In Würth Italia, we understand that it takes courage to change the rules of the game. Our goal is to leverage innovation to serve our customers better, offering an increasingly advanced customer experience.

Do you have the courage to imagine these new scenarios and the energy to shape this future together?

We are looking for a

• Marketing Specialist for the Egna (BZ) office

Position

The candidate will contribute to the development and execution of marketing strategies across various sales channels and customer touchpoints.

Main activities include:

1. Development, design, and execution of marketing campaigns
2. Customer analysis and development, implementation of the Marketing plan
3. Targeted and personalized customer activities
4. Launching new products and services with an omnichannel approach
5. Planning, managing, and executing marketing projects
6. Utilizing all communication channels (offline, online, social media, etc.)
7. Monitoring and measuring campaign impact

Requirements:

• Degree in Marketing, Economics, or Communication
• Previous experience in Marketing is a plus
• Ability to design omnichannel, multidisciplinary strategies
• Strong affinity with the digital world
• Team-oriented attitude
• Analytical and reporting skills
• Organizational skills and goal orientation
• Customer focus and marketing trend awareness

Innovative approach

Excellent knowledge of Italian, good command of English and/or German

We want to make our purpose "Dare to Build Different" a reality for all stakeholders, inside and outside the company.

Professional growth opportunities: Over 80% of our Managers come from internal development paths.

Training opportunities: Language courses and digital upskilling to stay competitive.

Agile working modes: You will work in spaces designed to foster collaboration and will be encouraged to participate in cross-functional projects.

Company culture focused on sustainability: Access to TOO GOOD TO GO for leftovers from our company restaurant and carpooling options via KINTO JOIN.

Healthy mind in a healthy company: Opportunities to participate in tournaments and informal networking events, especially if you love sports and socializing.

People Care plan evolving to better support our colleagues.

Opportunities to contribute ideas: Engage with communities focused on generational and gender inclusion, and participate in Impulso, our innovation contest.

Something you might not know about us:

Würth Group is a global leader in the distribution of fastening and assembly products, offering over 130,000 products daily, serving automotive, craftsmanship, construction, and industrial sectors. Our mission is to become a leader in customer experience, providing digital solutions for procurement and work process innovation, through an omnichannel model across all customer touchpoints.

This selection process also applies to targeted placement ex L. 68 / 1999.

Our recruitment respects the principles of Law 68/1999 and the DLgs.196/03 articles 7/13/2, ensuring equal opportunity for men and women.