Cmo - Chief Marketing Officer

team.blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.3 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services.

Since October 2024, Kolsquare has become part of team.blue, despite continuing to operate autonomously. Kolsquare offers a crucial next step to help businesses reach new customers and find success online, in line with team.blue’s ultimate purpose of helping customers succeed in their digital journeys.

• ABOUT KOLSQUARE

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimise brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook and YouTube.

• OUR MISSION

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 20B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

• YOUR MISSION AS CHIEF MARKETING OFFICER

Your mission : build an inbound lead machine on a global scale, and turn Kolsquare into a unique "Top of Mind" MarTech brand, n°1 in the Influencer Marketing industry.

• YOUR SCOPE AS CHIEF MARKETING OFFICER

Reporting to our CEO, you will be part of the Executive Committee and lead the inbound growth of the company. You will drive the overarching online and offline marketing strategy to foster revenue growth and brand affinity across our different products and markets.

• Key Results

Within 3 months you will have :

• Developed an in-depth understanding of our products and markets, and identified primary marketing & communication channels and strategies.
• Formulated and presented a strategic marketing plan tailored for the next 12 months, ensuring alignment with company goals, and including at the same level product marketing, awareness and performance.
• Successfully orchestrated a new country launch in collaboration with Revenues, and a new feature launch in collaboration with Product.
• Conducted a performance assessment of the existing team, implemented optimizations and defined hiring plan

Within 12 months you will have :

• Become an expert in our industry, owning the strategic positioning of our brand, products and markets
• Delivered over the strategic plan you built & kept it adjusted over time to reflect changes in our business and ecosystem
• Achieved a measurable increase in web traffic, demo requests, new business, retention and overall revenue
• Established a clear brand identity for Kolsquare and its products
• Achieved a measurable increase in awareness and brand preference on a global scale (focus Europe)
• Built a solid team of strong performers, recognized inside and outside the company for the quality and creativity of their work
• Setup & used frameworks proven to work, for new country launches, but also product / feature launches and cross-department collaboration

On a long term perspective you will have :

• Built an inbound lead machine on a global scale
• Built strong product, distribution and communication partnerships on a global scale (Martech companies, Media, Platforms,...)
• Turned Kolsquare into a unique "Top of Mind" MarTech brand on a global scale, n°1 in the Influencer Marketing industry
• Established Kolsquare as the leading company for #Influence4Good and for #ResponsibleInfluence
• Deployed at scale your frameworks for launching new countries & products / features
• Achieved a measurable increase in overall inbound revenue, turning Kolsquare into a Unicorn
• Created a unique long-lasting inbound model that will be used as a reference in the Martech industry

What's in it for you?

• Competitive package, including an interesting Stock Options plan