Brand Manager

Job Title: Brand Manager – Food Category

Department: Marketing

Reports to: Chief Commercial & Marketing Officer

Type: Full-time

Job Overview:

We are seeking a strategic, creative, and results-driven Brand Manager to lead the development, execution, and performance of our co-branded project with a major brand based in US. You will be responsible for driving brand growth, managing product marketing initiatives, and ensuring a strong and consistent brand presence in the market. This role combines market analysis, consumer insight, and creative brand storytelling to deliver compelling marketing strategies and measurable business outcomes.

Key Responsibilities:

• Develop and execute comprehensive brand strategies and annual marketing plans for this specific project
• Manage new product development, packaging updates, and brand innovation in partnership with the whole team dedicated to this project.
• Oversee brand communications including advertising, digital content, PR, and promotions.
• Collaborate with sales and trade marketing to develop effective in-store marketing and promotional activities.
• Track brand performance metrics (sales, market share, consumer awareness) and optimize strategies based on data.
• Work closely with creative and media agencies to ensure brand consistency and impactful campaigns.
• Ensure all marketing efforts align with brand values, food trends, and consumer expectations.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 1–3 years of brand management or marketing experience in the food & beverage
• Strong analytical and strategic thinking skills.
• Excellent project management and cross-functional collaboration abilities.
• Experience working with creative agencies and leading marketing campaigns.
• Knowledge of food trends, consumer behavior, and product positioning.
• Proficient in tools such as, Microsoft Office and marketing analytics platforms.
• Based near the company's Headquarter

Preferred Traits:

• Passion for food and innovation.
• Strong storytelling and communication skills.
• Entrepreneurial mindset with attention to detail.
• Ability to thrive in a fast-paced, dynamic environment.