Luxury Lifestyle Marketing Strategist

Borgo Lifestyle Group is a dynamic and rapidly growing enterprise with a strong international presence in the luxury lifestyle industry.

Based in Florence, we are a collection of luxury lifestyle companies including a 5-star boutique hotel, Michelin star restaurants, a custom yacht, construction company, and luxury skincare line.

We are seeking a creative and strategic Marketing Director who is passionate about lifestyle, fashion, and luxury. This individual will be responsible for leading multi-channel marketing programs and developing innovative marketing strategies and initiatives.

Main responsibilities :

• Develop and implement all marketing plans in collaboration with senior management.
• Create a strong brand message and identity across all channels (events, newsletter, web pages, and social media).
• Ensure the implementation of effective marketing strategies.
• Responsible for building and delivering marketing campaigns, ensuring key messages are consistently delivered.
• Analyse performances of marketing campaigns.
• Manage annual budget for the department.
• Set and monitor team's objectives, priorities, and goals.
• Actively participate in the recruitment and training activities of the marketing department.
• Conduct strategic marketing analysis and reporting.
• Develop and implement marketing plans and strategies, product concepts, and promotional programmes to drive interest and sales.
• Manage PR activities, brief press and PR team about new products and ensure positive feedback.
• Oversee social media planning and execution.
• Collaborate with managers across all departments to create innovative marketing and branding strategies.
• Monitor, review, and report on all marketing activities and results.
• Manage relationships and collaborations with agencies and external partners.
• Attend meetings, marketing events, and conferences.
• Identify new business opportunities and new product introduction.
• Develop promotions with advertising team.
• Analyse market trends and competitors.

Candidate profile :

• Bachelor's or Master's degree in marketing or relevant field.
• At least 5 years' work experience in the marketing field with at least 3 years in a management role.
• Previous experience in hospitality and lifestyle sector is mandatory.
• Fluent level of both spoken and written English is required; good level of both spoken and written Italian is requested. Any additional language spoken is a plus.
• Experience and proof of running successful marketing campaigns.
• Exceptional managerial and leadership skills.
• Strategic and analytical thinking, and problem-solving abilities.
• Superior interpersonal, time management, and organisational skills.
• Excellent communication and presentation skills.
• Deep knowledge of Web Analytics, CMS software, social media, and Google Adwords.
• Comprehensive knowledge of business and brand management.

What we offer :

A dynamic work environment.

Work in an international and multicultural context.

Key details include :

Full-time contract, open-ended

Location : Florence city centre, Italy